Saturday, 26 May 2018

When Do You Know That It’s Time to Update Your Website?



Today, we live in the age of the internet. Website has, thus, become one of the most important tools of promoting your business. Be it a small business or a large enterprise, having a well-designed website has become imperative. However, just having a website isn’t enough. Many small companies will find the cheapest website designing services to get their website designed. That wouldn’t cut it, though. Your website can make or break your business, and it needs to be designed keeping modern-day standards and protocols in mind. Moreover, the preferences of the audience must be carefully managed too. If you already have a website, you need to ask yourself if it is doing the job efficiently or is it time to consider an upgrade. The following 5 things will help you take a call with more conviction.
  1. Security: In today’s times, one of the most important aspects of your website is the security. You need to analyze if your website has the latest security measure in place or not. With the passage of each day, there are newer security risks that we face. This need for security is even more profound for websites that accept customer payments. In this scenario, your old security measures will stand no chance of protecting you against those threats. If you aren’t sure how to analyze your website’s security measures, you can contact any professional website development Ohio company. Experts, at these companies, will be able to help you ascertain if you need an urgent website upgrade in order to protect your website from the looming security threats.
  1. Mobile Optimization: If you haven’t heard about the mobile revolution in the world of internet, you must be living under a rock! A great majority of internet traffic is today coming from a range of mobile platforms. At this moment, you need to see if your website is mobile friendly or not. If it is not, it is high time that you considered an upgrade. By not having a mobile friendly website, you are failing to cater to much of your current and/or potential internet traffic. Moreover, it is important to note that your desktop website can’t do the job on mobile phones. Mobile users want information quickly and at their fingertips. An expert website designer has to carefully create a sound mobile experience. Ultimately, having a well-crafted, mobile-friendly website is the need of the hour.
  2. Ease of Communication: What happens if your customers have to contact you? Can they do so through your website? If you just have your contact information on your website, you need to ensure that it provides all possible ways of connecting with you. Some websites even have a contact form to complement the available contact information on the page. Evaluate your contact form to see if it captures all the desired information. Moreover, it shouldn’t be too detailed so as to make your customers shy away from giving you the information. You want your contact form to capture just the most essential information for your team to get back to the customer. Additionally, you need to let your customers be able to contact you via your social media accounts. If you think that your website is lacking in this regard, you can contact a website redesign company in Cincinnati or any other part of Ohio to assist you with the same.
  3. SEO: SEO stands for Search Engine Optimization. As the name suggests, SEO is a technique used to optimize your website for Search Engines like Google, Yahoo, Bing, etc. Your website needs to be SEO friendly in order for such search engines to place it in their search rankings. Moreover, this can also help with improving your overall ranking in Search Results. The higher you are in the search results, the more is the probability of your website being clicked. There’s a lot of work that goes into a website being SEO optimized. Developers have to look into page speeds, keyword optimization of content, website codes, and more. It is important to hire a professional website development Ohio company to consult you on the same.
  4. Load Times: Finally, load times also are a critical aspect of your website’s performance and customer conversion. If your website takes too long to load, there are chances that your customers will drop out or at least start with a bad impression about your business. These days, your websites are expected to load in 1.8 to 2.7 seconds. Any delay in the same can hurt your conversions. If your website takes ages to load, you need to contact a professional website development company today to consider an upgrade.
Can you think of any other things that beckon an imminent website upgrade? Write to us in the comments section below. If you need to know more about our website development and website designing services, you can reach us at +1-877-224-0478.

This is the syndicated copy of an original article posted at https://www.webstrategyplus.com/when-do-you-know-that-its-time-to-update-your-website/

Monday, 23 April 2018

What is Search Engine Optimization?


Over the years, search engine optimization has been described in many different ways. But at its core, SEO is simply a way to help your website show up near the top of Google and Bing for relevant searches. While there are individuals and companies that engage in SEO practices specifically prohibited by Google, the type of search engine optimization Web Strategy Plus does for all of its clients is in full compliance with Google’s guidelines.

To get a better understanding of what exactly goes into search engine optimization, we want to highlight several of the key building blocks of this practice:

1. Strategy

Successful search engine optimization requires an investment of time and resources. That’s why it’s very important to start with a well-developed strategy. By thinking through issues like which keywords are going to bring in actual leads or customers, you can ensure that the investments you make in SEO will help move the needle for your investment.

2. On-Page Optimization

Since your business website is the foundation of all SEO efforts, it’s important to have it fully optimized. In addition to things like using the right keywords in your H1 tags, you also need to address any technical issues. Specifically, Google has placed a lot of emphasis on page speed and mobile friendliness in recent years. Having a site that’s slow or doesn’t load easily on devices with smaller screens will hamper all of your SEO efforts.

3. Content

Related to on-page optimization, regularly publishing quality content is essential for helping to rank for all the keywords that are relevant to your business. The type of content you publish will likely be a mixture of blog posts and landing pages. Utilizing SEO strategies like internal linking will help maximize the rankings of these pages.

4. Links

Google still relies on links from other websites to determine popularity. However, link building can easily go wrong when people do things like focusing on quantity instead of quality. And it’s also important to understand that the optimal approach to link building for a local business website will differ from a site that’s trying to rank for more generic terms.

5. Data

Ranking data is important for seeing how a website is advancing on target search engine results pages. But it’s also important to go beyond that and look at analytics data like average page views. Seeing this information will help confirm if the pages that are ranking highly are actually providing visitors with what they’re searching for.

There’s a lot that goes into developing and executing a successful SEO strategy. If you want to ensure that you have a knowledgeable professional on your side to help with all of this work, you can easily learn more about how Web Strategy Plus approaches search engine optimization services.

This is the syndicated copy of an original article posted at https://www.webstrategyplus.com/search-engine-optimization/

Friday, 23 March 2018

How to Create A Successful Franchise Marketing Strategy That Wins Customers


Finding long-term success with a franchise requires a quality product or service. However, a common mistake that new franchises make is assuming that having something great is enough to flourish. The reality is that virtually any market a franchise may enter is going to be very competitive. So regardless of how great a product or service may be, there’s no guarantee that potential customers are going to know about it.

The only way to ensure that the people who can benefit from what a franchise has to offer are going to know about it is through marketing. By creating a marketing strategy, franchises can ensure that they’re proactively reaching out and letting the world know what they have to offer.

If you understand why marketing is so important for a franchise but aren’t sure how to get started, keep reading to find out what goes into crafting a highly effective marketing strategy:

Define What You Want to Accomplish

There are a lot of different ways to approach marketing. That’s why it’s important to first define what you want to accomplish for your franchise. By having an objective set in advance, you’ll be able to ensure that your marketing strategy is centered around tactics that are going to be as effective as possible. Be sure that this step includes pinpointing exactly the type of individual that you’re trying to reach.

Use the Strengths of Franchising to Your Advantage

Since there are traits that make franchising unique, you’ll want to use them as a marketing advantage. A great example of this is franchises having multiple locations. You can make that fact work in your favor by focusing on local SEO optimization. By learning about local SEO for franchise businesses and putting those strategies into action, you’ll have an ideal channel for increasing the amount of online traffic for your franchise.

Have a Plan But Don’t Be Afraid to Adapt

While it can be very rewarding, running a franchise business in 2016 is by no means easy. One important thing to remember about the marketing strategy you develop is it shouldn’t be set in stone. Both the online and offline landscape are continuously changing, which is why your franchise needs to be open to testing marketing channels on an ongoing basis and adapting to what works best.

Have You Thought About a Franchise Marketing Service?

Owning and operating a franchise is no easy task. If you want to get your marketing on track but simply don’t have enough time to do it, a franchise marketing service can be incredibly helpful. Learn more about how the expert team at Web Strategy Plus can help by clicking over to our Franchise Marketing page.

Thursday, 22 February 2018

Social Media Can Be a Powerful Tool for Local Franchise Marketing


More franchisors are realizing that not only is social media a powerful tool for promoting their brand, but it can also be very effective for local franchise marketing when owners know the right way to market through these platforms. As a result of this realization, many franchise operations are making significant investments to help train and educate their owners about using social media for local franchise marketing.

Whether you’re a franchisor or the owner of a local franchise, if you’re interested in learning more about social media marketing, let’s take a look at how to get results, social media’s role in PR and how to measure the effectiveness of a social strategy:

Getting Results from Social Media

One of the most common hesitations business owners of all types have about social media is being able to generate real results. Many business owners are worried that they’re not going to generate any tangible results from the time and effort they invest into social media.

While that is a valid concern, the good news is there are proven ways to ensure that social media usage will lead to actual business results. The first step in this process is to identify the most important social networks for a specific business. While it’s useful to have a presence on all the major social sites, chances are that one or two will drive the majority of results.

Once you determine where to focus your efforts, the other most important component is to stay consistent. The most common reason that businesses fail to see the type of results they want from social media is they don’t stick with it. Although it can take a little time to start building momentum, consistently posting and engaging will lead to measurable results.

What’s the Connection Between Social Media and PR?

Local franchise owners know just how much they can gain from targeted local media coverage. What’s great about social media is it can work very well for supporting traditional PR efforts. Not only is social media a great way for a local franchise to promote any news coverage they get, but it can also be very useful for reaching out to local media contacts and building relationships that lead to coverage.

How to Measure the Effectiveness of a Social Media Strategy

Although it can be a little tricky to attribute exactly how many leads or new customers you generate through social media, there are still plenty of ways to measure the effectiveness of a social media strategy. One of the best is to look at what kind of traffic different updates drive. By using an analytics program to see what visitors do once they arrive at your website from a social media channel, you’ll be able to see what kind of content does the best job of attracting engaged visitors. This information will be very useful for guiding your future social media efforts.

If you are a franchisor or local franchise owner who’s interested in developing and executing an effective social media strategycontact us to arrange a free consultation.

This is the syndicated copy of an original article posted at https://www.webstrategyplus.com/social-media-for-local-franchise-marketing/

5 Tips for Optimizing Your Facebook Page for Product Sales


As people continue to spend more of their time online directly on Facebook, it makes sense to provide a variety of ways for your target customers to interact with your business on this platform. The specific interaction we want to focus on in this post is selling products directly through your Facebook page. Whether you’re already getting some sales but want more or are new to the idea of this type of selling, we’ve got five actionable tips to ensure your page is optimized:

1. Be Sure You Have the Right Page Type and Category

Facebook provides a variety of page templates for different types of businesses. Their current options are services, shopping, business, politicians, venues, nonprofits and restaurants & cafes. Choosing the category that best matches your business will give you a template that Facebook has optimized based on the incredible amount of data the platform collects. While the services and shopping templates already include a shop section, you can add this section to any template by clicking Edit Page, scrolling down and then clicking the Add a Tab button.

2. Optimize Your Call to Action Button

The call to action button you use will directly affect how potential customers interact with your Facebook page. You can choose from a wide variety of CTA buttons. As a rule of thumb, if the analytics data from your website shows that many customers buy after just one or two visits, it makes sense to use the Shop Now button. But if you have a higher-priced product that tends to require some consultative selling, Learn More or Get in Touch are the two best options for getting people into your sales pipeline.

3. Fill Out Your Shop

Just as an empty website isn’t going to do much for your bottom line, you need to have your Facebook shop fully filled out for people to take notice. You’ll want to do this by taking the time to add multiple photos for each of your products, along with having a great description. The other decision you need to make is whether you want customers to check out on your website or Facebook. While many businesses default to the former, it’s worth at least running a test to see if letting customers check out directly on Facebook has a positive impact on your conversion rate.

4. Regularly Tag Your Products

One of the really cool things about selling through your Facebook page is you can tag photos with the product they feature. Since this is a great way to drive people to your store, be sure to make tagging a standard part of your workflow.

5. Let Customers Leave Reviews

Social proof is one of the most important elements for establishing the level of trust that someone needs to make a purchase from you. Letting customers leave reviews directly on your Facebook page is an easy and effective way to get this social proof. If you don’t currently have many reviews, you can build them up by emailing some of your top customers and asking them to leave a review directly on Facebook.

If you want expert help implementing these tips or would like additional guidance with your Facebook efforts, be sure to take a look at our social media marketing services.

This is the syndicated copy of an original article posted at https://www.webstrategyplus.com/5-tips-optimizing-facebook-page-product-sales/

Tuesday, 23 January 2018

4 Great Ways to Find More Customers Online in 2018


If your business has a website that performed decently well last year but you feel like there's still plenty of room for improvement, chances are you're right. As the holiday season and many other indicators throughout 2017 showed, people are spending more of their time online. What's interesting is much of this increased time isn't spent on desktops or laptops. Instead, people are using their phones to stay connected wherever they are.

Because people are naturally moving more of their attention online, the opportunity for businesses is significant. So if you want to make 2018 the best year your business has ever had online, here are four options for connecting with more customers:

1. Redesign Your Website

One reason your business website may not be performing as well as you'd like is there are some issues holding it back. From a site that loads slow to a design that looks outdated, there are a number of problems that can prevent visitors from turning into customers. The good news is our website redesign company in Cincinnati can identify and solve all of these problems for you. With our expert help, you can get a website redesign that looks great, loads fast and is fully compatible with mobile devices of all sizes.

2. Publish Blog Posts

There are a number of ways that consistently publishing blog posts can help your business. Blog posts give you the opportunity to cover a wide range of relevant topics, which increases the likelihood that a potential customer will come across your business. Blogging can also help you build a community of people who will take the initiative to share your content and tell others about your business.

3. Get Social

This ties directly into the positive effects that consistent blogging can have on a business. Even though the social media landscape has changed a lot over the last few years, it's still an incredible way to reach and connect with people who are interested in what your business has to offer. If diving into social seems overwhelming, our free social media score tool is a great starting point.

4. Improve Your Website's SEO

When done correctly, search engine optimization still presents a huge opportunity for bringing in customers in 2018. The key to finding success with SEO is taking a holistic approach. This can mean making site changes with website development services and web design in Cincinnati, as well as doing off-page work like building quality backlinks.

If you'd like to discuss any of these options in more detail with the Web Strategy Plus team, you can reach us by calling 513-399-6025.

How to Approach SEO in 2018


Search engine optimization remains one of the best ways for businesses to bring highly targeted visitors to their website. While the ROI on search engine optimization can be very appealing, SEO does require a lot of work. Not only is there an upfront investment that needs to be made to lay the foundation for SEO success, but the always evolving nature of search engine optimization means that ongoing work is a must.

If you want to increase the number of visitors who come to your site from Google, here are four ways to work towards this goal in 2018:

1. Speed Up Your Site

The amount of emphasis Google puts on page speed has continued to increase over the last few years. We're at the point where it's extremely difficult for a slow website to rank well in Google. If you have concerns that the amount of time it takes your site to load is hurting your rankings, working with website development in Ohio professionals can get your site running faster.

2. Build the Right Type of Links

Google has made it clear that link quality is much more important than quantity. So even though services that promise hundreds of links may sound appealing at first, those links are much more likely to hurt your rankings instead of helping them. Focusing on link building opportunities like outreach and press mentions will do much more for your rankings over the long-term.

3. Optimize for Mobile

Like page speed, Google has made mobile one of the most important elements in their ranking algorithm. With many sites receiving more than half of all their traffic from mobile devices, using techniques like responsive design to create a seamless experience on mobile is just as important for your overall online efforts as it is for SEO. If you're unhappy with your site's current mobile performance, web design in Cincinnati by Web Strategy Plus can help.

4. Update Old Content

Does your site have a blog that's been regularly updated over the last few years? If so, your site has a lot of valuable content. While some of those posts are probably bringing in a significant amount of traffic, others may not be performing as well as they should. By looking through your analytics, you'll be able to identify posts that are good candidates for updating. Taking the time to perform tasks like keyword optimization and adding extra information to those posts may be all that's needed to move them to the top of Google.

If you want to make 2018 the best year for your business in Google, be sure to take a look at our search engine optimization services and website redesign services.