How to Know If You're in Need of Website Redesign Services

Given how much of all our daily lives have moved online, it's not a stretch to say that the value of a great business website is more than ever before. On the flip side, any business with a website that's lacking is missing out on what may be a significant amount of revenue.

If you're trying to figure out if now is the right time to seek out website redesign services for your business, we want to go over some of the most common signs:

1. Low Search Engine Traffic

While Google may seem old when compared to the latest social media platforms, there's a very good reason why it remains such an important marketing channel. That reason is the intent searchers have. When someone types in a phrase related to a business, chances are good that they're in the buying mindset. If you're missing out on this kind of traffic because your website doesn't rank well in Google, there may be technical SEO issues with your current design that are preventing your business from ranking well.

2. Not Mobile Friendly

This ties directly into the low search engine traffic issue. Because so much search activity now takes place on mobile devices, Google rewards sites that are optimized to load well on smaller screens. And even if mobile visitors are coming from other channels, they're not going to stick around on a site that doesn't function properly.

3. Slow to Load

Whether they're on a mobile device or laptop, people aren't patient when it comes to how long it takes a website to load. For every additional second your site takes to load, you're missing out on a percentage of visitors who simply click the back button.

4. Doesn't Properly Represent Your Business

From being designed by the wrong company to simply being outdated, there are a number of reasons why your website may not do a good job of representing your business. Since your site may be the first experience that potential customers have with your business, it's important to get it redesigned as soon as possible to showcase what your brand is all about.

5. Is Hard to Update

Making a change to the content of your website shouldn't be a difficult task. Choosing a company that can use their WordPress development services or Joomla development services for your redesign will give your business the ability to easily update and add content whenever you want.

If you determine that your business is in need of website redesign services, Web Strategy Plus can help. Choosing us means you'll get a redesign that's much more than a fresh coat of paint. We specialize in executing redesign projects that are focused around the goal of generating more leads or sales. Contact us today for a free quote!

How to Hire a Web Design Company in 2017

If your business is in need of website development services, you probably already know that you need to hire a web design company. Unfortunately, trying to figure out where to start in your search for the right company can feel quite overwhelming.

Since getting the right information you need during this process can be a challenge, we want to cover five helpful tips for hiring a web design company that will help your business improve its online performance in 2017 and beyond:

1. Avoid the DIY Route

As you start your search for a web design company, chances are you will come across at least a few options for DIY website builders. Although these tools may seem appealing in terms of price, the amount of time they would drain from your business to produce a subpar website means you're much better off sticking with a professional.

2. Don't Make Price the Deciding Factor

You probably have at least a ballpark estimate of how much you want to spend on this project. While it is a good idea to get quotes from multiple companies, making your final decision based on who has the lowest bid is almost never a good idea. You definitely get what you pay for with website design, which is why trying to save a little money and ending up with a site that's plagued with problems simply isn't worth it.

3. Go with a CMS

CMS stands for content management system. This term refers to a platform that makes it easy to manage the actual content of your website. The reason you want to work with a web design company that will build around this type of system it will give your team the ability to easily make changes to your existing content or add new content like blog posts without requiring any technical expertise.

4. Think About Your Overall Digital Strategy

You don't want your website to be an island. Instead, you want it to be the central hub for all your online marketing activity. That includes things like SEO and social media marketing. Because these channels can make or break the success of your website, it's a really good idea to work with a web design company that understands how to look at your digital strategy as a whole.

5. Look for Relevant Experience

You don't necessarily need to choose a web design company that has experience working with a business exactly like yours. However, it is helpful to choose a company with relevant experience. Doing so will make it easier to avoid a number of issues and ensure the project stays on the right track.

If you want to work with a company that you can count on to center your web design project around accomplishing specific goals for your business, be sure to take a look at our web design services and then contact us for a free consultation.