Tuesday, 14 March 2017

What Can You Do About a Lackluster Business Website?

If your business has a website but it's failing to attract any new customers, you may feel at times like you don't even have a website. Although it's very frustrating to be in this position, the good news is your site doesn't have to remain a source of stress. Instead, the right website development company can help you transform it into a great marketing channel.

Since you may be wondering what exactly can transform a lackluster business website into a great one, we want to cover several different examples:

Mobile Friendly

One of the biggest shifts over the last five years has been how many people use a phone or tablet as their primary way to get online. Because laptops and desktops are no longer the default devices used to get online, it's essential for a business website to look great and function well on smaller screens. By working with a website redesign company, you'll be able to get a responsive design for your site. This type of design will instantly adapt your site to any size of screen that it's loaded on.

Calls to Action

Another issue that plagues plenty of business websites is a lack of focus. It's important for a website to have a focused flow that takes visitors through a sales process. After introducing them to what the business is all about, you're going to want to get them to buy or at least enter their email address. Adding the right calls to action throughout a site will help accomplish this very important goal.

Loads Fast

It wasn't all that long ago when people were used to having to wait many seconds or even minutes for a website to load. However, Internet speeds have dramatically increased over the years, which means people no longer have that kind of patience. If a site takes more than a few seconds to load, the majority of people are going to leave it. On top of that, Google wants to deliver a great experience to its users, which means that speed has become one of the top factors its algorithm takes into account when ranking sites.

Great Content

When someone comes to your website, you want to be sure that there's compelling content for them to read. Content is also essential for ranking well in Google. Even though it can be overwhelming to figure out what content you need and then create it, working with an experienced team will make this process surprisingly easy.

So if you want to transform your website by making it mobile friendly, using the right calls to action, ensuring it loads fast and filling it with great content, you need a reliable website designing service. That's why you should take a look at the redesign services offered by Web Strategy Plus and then contact us for a free consultation.

Monday, 13 March 2017

The Best SEO Techniques for 2017

One of the reasons that search engine optimization is so challenging is it's a field that's always changing. In many cases, techniques that worked well just a year ago are no longer effective. There are two reasons this may happen. The first is when people rely on techniques that fall into either a gray or black area with Google's guidelines. If enough people start using this type of technique, Google will take action against them. Since that action can mean losing all search engine traffic, Web Strategy Plus always recommends sticking to SEO techniques that fall within Google's guidelines.

The other reason a technique that used to work well may no longer be effective is it gets used by too many sites. Even if the technique isn't breaking any guidelines, search engine optimization strategies that become very common aren't going to be enough to move the needle for a website in a meaningful way. So if you're considering enlisting professional search engine optimization services, it's important to choose a digital marketing agency that understands Google's guidelines but is also always looking for which technique within that area will provide a meaningful edge.

To help highlight some of the types of practices that can get your website to the top of Google for keyword phrases that your potential customers are using, we want to highlight four of the best SEO techniques for the upcoming year:

1. Accelerated Mobile Pages (AMP)

As more people use mobile devices to get online, Google has continued to increase the amount of emphasis it places on speed. One way to increase how fast your website loads on mobile is to integrate Google's AMP technology into your website. By utilizing AMP, you can optimize your site to load faster, which in turn will appeal to Google's ranking algorithm.

2. Local SEO

Part of Google's focus on delivering the most relevant results possible is providing local options whenever it makes sense. Ensuring your website is fully optimized for local search results can open up new possibilities that you may not have even realized were available. That's why the right local SEO services can be so valuable.

3. Featured Snippets

Featured snippets are a special block that Google often displays when users type in a question. Because this is the very first thing that Google displays for relevant queries, creating a strategy for featured snippets and then implementing this strategy into all your content creation efforts can yield significant results.

4. Video SEO

While video was huge during 2016 and only stands to become an even bigger driver of online activity in 2017, very few businesses are utilizing this medium as part of their SEO efforts. By not only creating interesting videos on a regular basis, but also optimizing them for search prior to publishing, you can get your business in front of viewers who are eager to consume online video.

If you want to ensure that you're taking advantage of all the right SEO techniques for your business this year, be sure to contact Web Strategy Plus for a free consultation.