2017 is set to be another big year for social media. Since this is a space that continues to evolve at a very rapid pace, we want to share a few ideas that will help keep your business ahead of the curve:
1. Go Live
Video was a major driver of social media activity throughout 2016. Thanks to significant efforts by all the major social platforms, video is no longer limited to pre-recorded content. Instead, live video is an area that continues to gain more traction. From Facebook to YouTube to Instagram, users are interacting with each other through live streams. In terms of what a business can do with this form of social media interaction, there are a number of avenues to test out. Whether it’s a Q&A or behind the scenes tour, the main thing to keep in mind is live video’s all about authenticity. So even though good audio and lighting are important, the best way to figure out what works best is to jump in and try a few streams.
More social media activity is moving from the traditional platforms and into messaging apps. This behavior is one of the reasons that Facebook was willing to pay so much to acquire WhatsApp. While the personal nature of messaging may seem like it will exclude businesses, that doesn’t have to be the case. Most of the big messaging apps and platforms are making it possible for businesses to offer customer service. Businesses can even take this activity a step further through the use of chatbots, which are one of the hottest areas of tech in 2017.
3. Pay to Play
There was a lot of uproar last year when Facebook made changes to their algorithm that reduced organic reach. But because the pace of social media activity only continues to accelerate, this isn’t something that will change any time soon. However, what businesses often overlook is the very affordable nature of social media advertising. By taking time to experiment with paid social media activity and looking into other platforms like YouTube or Pinterest, businesses can achieve a very desirable return with only a minimal investment.
4. Social Commerce
Because there are only so many hours in the day, social media platforms want to keep their users around for as long as possible. One way they’re doing this is by enabling social commerce. Keep in mind that this activity can extend beyond products and into things like services, which is why businesses across all sectors should think about how they can utilize the latest social commerce features.