As people continue to spend more of their time online directly on Facebook, it makes sense to provide a variety of ways for your target customers to interact with your business on this platform. The specific interaction we want to focus on in this post is selling products directly through your Facebook page. Whether you’re already getting some sales but want more or are new to the idea of this type of selling, we’ve got five actionable tips to ensure your page is optimized:
1. Be Sure You Have the Right Page Type and Category
Facebook provides a variety of page templates for different types of businesses. Their current options are services, shopping, business, politicians, venues, nonprofits and restaurants & cafes. Choosing the category that best matches your business will give you a template that Facebook has optimized based on the incredible amount of data the platform collects. While the services and shopping templates already include a shop section, you can add this section to any template by clicking Edit Page, scrolling down and then clicking the Add a Tab button.
2. Optimize Your Call to Action Button
The call to action button you use will directly affect how potential customers interact with your Facebook page. You can choose from a wide variety of CTA buttons. As a rule of thumb, if the analytics data from your website shows that many customers buy after just one or two visits, it makes sense to use the Shop Now button. But if you have a higher-priced product that tends to require some consultative selling, Learn More or Get in Touch are the two best options for getting people into your sales pipeline.
3. Fill Out Your Shop
Just as an empty website isn’t going to do much for your bottom line, you need to have your Facebook shop fully filled out for people to take notice. You’ll want to do this by taking the time to add multiple photos for each of your products, along with having a great description. The other decision you need to make is whether you want customers to check out on your website or Facebook. While many businesses default to the former, it’s worth at least running a test to see if letting customers check out directly on Facebook has a positive impact on your conversion rate.
4. Regularly Tag Your Products
One of the really cool things about selling through your Facebook page is you can tag photos with the product they feature. Since this is a great way to drive people to your store, be sure to make tagging a standard part of your workflow.
5. Let Customers Leave Reviews
Social proof is one of the most important elements for establishing the level of trust that someone needs to make a purchase from you. Letting customers leave reviews directly on your Facebook page is an easy and effective way to get this social proof. If you don’t currently have many reviews, you can build them up by emailing some of your top customers and asking them to leave a review directly on Facebook.
If you want expert help implementing these tips or would like additional guidance with your Facebook efforts, be sure to take a look at our social media marketing services.
This is the syndicated copy of an original article posted at https://www.webstrategyplus.com/5-tips-optimizing-facebook-page-product-sales/