It’s important for a local business website to look great and load quickly. It’s also important for this type of site to be filled with quality content that will hold visitors’ attention. However, none of those factors are going to matter much if a site is the equivalent of an online ghost town. Given how much competition there is among local and all other businesses online, it’s no longer enough to simply have a great website. Instead, businesses need to have a clear strategy for driving visitors to their website. Since this is something businesses across a wide range of industries struggle with, we want to share some advice on what actually works for getting visitors to your local business website in 2017:
1. Tag Optimization
If you’ve done any research into search engine optimization services, you may have read that meta tags are no longer important. While there’s some truth to that statement, it actually overlooks something quite significant. Although Google doesn’t use the meta keyword tag in its ranking, both the title and description tags are used to determine what’s displayed when a business website shows up in search results. So being strategic about what you write in both of these tags can have an impact on your site’s ranking, as well as getting searchers to click your result instead of any others on the page.
2. Quality Citations
Citations are the term used to refer to links from directories. You’ll want to ensure you have citations from large directories like Yelp, as well as smaller directories that specialize in your industry. The citations you’ll want to claim and optimize include Google My Business, which is the current system that Google uses for the data it shows in the three-pack of results at the top of many local search pages. It’s also important for all of your citations to be correct and consistent across directories.
3. Online Reviews
Not only are online reviews another factor that Google takes into account, but what’s written about your business across the Internet can either drive meaningful amounts of visitors or prevent people from even considering your business. There are a variety of different ways to increase the number of online reviews your business gets without breaking any guidelines. You can also use the reviews you receive to enhance initiatives like landing pages and ultimately improve the effectiveness of things like PPC advertising services.
While implementing any or all of what we covered above will benefit your business, completing these tasks in-house can be a challenge. If you want to work with experienced providers of local SEO services who have a track record of success, the Web Strategy Plus team can help craft and implement a strategy that’s tailored to the specific needs of your business.