When people look at incredibly successful companies like Apple, one of the questions they often ask is what separates this specific company from all of its competitors. In the case of Apple, one of the answers that most people agree with is design. For the last couple of decades, Apple has placed a huge emphasis on the design of everything it does. From the company’s products to their marketing efforts, Apple has a design aesthetic that’s unmistakable.
While it’s easy to write-off a company like Apple as an outlier, the importance of design can be seen across all kinds of companies. Even though they’ve only been around for a few years, startups like Casper have used design to make a big splash. And the positive impact of design isn’t limited to physical products. You can look across the landscape of software as a service (SaaS) companies and find plenty of newcomers that have been able to take significant share away from incumbents simply by putting more thought into the design of their user experiences.
Given the significant role that design can play, we want to go over a few more reasons why design is so important to businesses in 2017 and beyond:
With a topic like design, it’s easy to get so into the theory of this practice that it seems too abstract to really move the needle for a business. Dispelling this feeling is part of why The Design Council conducted a thorough review of 63 FTSE (Financial Times Stock Exchange) companies. Over the course of this decade-long study, The Design Council discovered that companies which prioritized design outperformed the FTSE 100 Index by an incredible two hundred percent. Based on these findings, every $100 invested in things like logo designing services would result in $225 in additional revenue.
Multiple studies have found that when people visit a site with great design, they instantly trust it more than a site with poor design. While there are sites that have succeeded in spite of poor design, there’s no reason to put your business at this disadvantage when there’s a clear solution.
Brand Value and Retention
In an era when people are bombarded with more advertising and marketing messages than ever before, the value of branding only continues to increase. While branding encompasses more than just aesthetics, design plays an important role in this process. Creating a brand with a look that people respond to will increase how memorable your business is, as well as its overall value.
Now that you know more about exactly why design is so important, you may be wondering what this means for your business. Since great design isn’t something that happens overnight, it’s very useful to have an experienced team on your side. So if you’re looking for web design in Cincinnati or other graphics designing services, Web Strategy Plus is ready and able to take your design efforts to the next level.