Top 5 Ways To Market Your NFTs

We’re sure you’ve heard about NFTs by now, but you might be wondering how they could benefit you, your independent business, or what the heck they even are!

What Exactly Is An NFT?

NFT stands for non-fungible token, meaning it’s unique and irreplaceable. For example, say you have a one-of-a-kind trading card with a misprint and a Barry Bonds card that was printed millions of times.

That misprint card would be non-fungible because it can’t be replaced and is unique, whereas the Bonds’ card is fungible because the market is saturated with them and it can be replaced.

So what could that mean for you? You could create your own unique NFT and sell it for a pretty penny. Don’t believe us? Take a look at this list of the 10 most expensive NFTs sold.

But how do you get your name out there so you can bump someone off that list? Here’s how you can promote and market your NFTs.

Social Media Marketing For NFTs

It’s 2022 so if you want to market anything, you’ll need to have social media channels. Social media lets you promote your NFTs to a wide and varied audience, helping you get your name on the scene.

The first step is to create well-branded and optimized Instagram, Facebook and Twitter accounts to get started on growing your audience and connecting with the community.

Connect With Promoters Or Influencers

Influencers and professional promoters can help you get your name and NFTs out on the market. Crypto influencers already have an audience and have gained the trust of their community, making them a reliable resource. It does take experience working with influencers to make sure you’re connecting with the right influencers, following up with contracts and posts, and to keep their rates in check.

Get Involved With The Community

Don’t solely rely on traditional social media channels as a way to get your name out there. Consider platforms like Reddit and Discord to find your audience and other NFT creators and collectors. This will also help you establish credibility and trust.

Collaborate With Other Artists

Consider collaborating with other artists, musicians, brands or creators to create an NFT Collection. Collaborations not only give you a broader sense of community with other like-minded individuals, but you can also exchange and share audiences, giving you access to their fans and vice versa.

Partner With An NFT Experienced Marketing Agency

You might be reading all of that and thinking, “when do I have the time?” That’s where a professional marketing agency can help!

Selling NFTs can be a great way to earn extra money (and join a thriving community), but having a strong NFT marketing strategy and the time to really get your name out can be overwhelming and challenging.

Web Strategy Plus offers a variety of NFT marketing programs to fit your unique needs. Whether you’re looking for NFT training to get your feet wet, or need help designing your collection, our qualified team has your back.

Contact us today to learn more about our NFT program or our other services, including social media management and web development. Schedule your free consultation today! For more tips to grow your business, check us out on Facebook, Twitter, LinkedIn and Instagram.

Original content source: https://www.webstrategyplus.com/top-5-ways-to-market-your-nfts/

How Does SEO Help My Business Get More Sales?

Whether you’re in the planning stages or have already established your business, attracting customers is key. You may have top-quality services or products, but if your name isn’t out there, who’s going to purchase them?

Have you taken the right steps to ensure that you get noticed online?

For instance, take Josselyn’s Aromas. Josselyn produces the highest quality scented candles in her area and has made a name for herself on Etsy. She’s able to make more candles now and at a faster rate than ever before, so she created her own website. The trouble is, it’s not attracting traffic. In this situation, she needs to invest in search engine optimization (SEO).

SEO is the process of enhancing a website’s visibility to make it rank higher in search engine results, which will increase traffic. Let’s say Josselyn made the move and invested in SEO. If you were to Google “Josselyn’s candles” after the SEO improvements, her website now pops up on the first page, when it used to be on the fourth.

SEO makes it possible for prospective customers to find a website that fits their needs, increasing the likelihood that your business is seen and your products and services sell. If you’d like to know how effective your website’s SEO strategy is, take a quick quiz and get your free web strategy score.

SEO Pays For Itself

SEO work is an investment. However, if your company’s goal is to increase the visibility of your brand to attract more customers, SEO pays for itself in the long run. The more visits you get, the more customers you get, the more sales you make. It’s pretty simple, right? But that’s not all that SEO can provide for your business.

How SEO Attracts More Customers

Additionally, SEO can target a wide range of audiences. Whether they are getting to know your brand, exploring your products or services, or ready to pull out their wallets, you can create different types of content to meet their needs. This means that content such as blogs, guides, white papers or case studies can create an introduction to your website where there wouldn’t be one before.

Furthermore, when your results come at the front of a Google search, people will know it’s your business is a brand they can trust. How would you feel about purchasing a product from a website multiple pages into your search? Would you even scroll that far yourself?

We know you’re busy as a small business owner, that’s why Web Strategy Plus offers SEO improvement work for websites (and budgets) of all sizes. Whether you’re just starting your business or you’ve taken your established brick and mortar to the internet, you can trust our strategy experts to deliver the best results. Increase your web traffic, increase your sales, beat the competitors, and get your name out there.

Recently named as one of the top SEO 15 companies in the U.S. by SEOblog.com, Web Strategy Plus is a one-stop-shop, handling everything from SEO to website development to social media management to Google ads. Our team is ready to optimize your website so you can make more sales.

Schedule a free consultation today with a member of our team or request a free quote for our services. For more tips to grow your business, check us out on Facebook, Twitter, LinkedIn or Instagram.

Original content source: https://www.webstrategyplus.com/how-does-seo-help-my-business-get-more-sales/

5 Must Have Ecommerce Web Design Strategies

Since competition among eCommerce companies of all sizes has really heated up over the last few years, let’s look at five different eCommerce design trends that are going to be significant throughout the rest of this year:

Flat Design

While flat design is actually a trend that can be seen on many different sites, it has several features that make it an especially good fit for eCommerce sites. Because this style of design eschews many decorative elements, it’s a great way to put the full focus of a site on products. It also makes it possible to use large product pictures and still allows sites to load quite quickly. Another advantage is it’s a nice complement to the next trend we’re going to discuss.

Responsive Design

More people are using phones and tablets to shop online. However, that doesn’t mean everyone is abandoning their desktops and laptops. Because all of these devices are regularly used by eCommerce customers, retailers have to find a way to deliver a consistent experience. While mobile apps make sense in some cases, responsive design can work extremely well and eliminate the need for users to download another app. By utilizing this type of eCommerce website design, retailers can provide customers with a consistent experience regardless of what size of screen they’re using at the moment.

Fewer Sliders and Larger Navigation Elements

Because online retailers want to ensure that visitors can use any device, designers are making a conscious effort to alter or remove elements that may not work as well on smaller screens. The two best examples of this design trend are sliders and navigation elements. With the former, many designers are choosing to remove sliders as a result of them not working all that great on phones and tablets. And with the latter, a lot of designers are opting to increase the size of those elements so they’re easier to click.

Utilizing Multiple Fonts

It can be hard to use multiple fonts and create a cohesive look. But when done correctly, this technique can add a lot of visual appeal without distracting from the main focus of a product page.

Increasing the Number of Relevant Elements on a Product Page

By opting for designs that include as much relevant information as possible on a single product page, most retailers find that they are able to reduce the number of visitors who leave and ultimately increase their overall conversion rate.

Even though not all of these eCommerce design trends are going to be the right fit for all retailers, utilizing at least a few of them is likely to provide a competitive advantage. If you feel that your eCommerce business needs to do something to ensure you stay ahead of the competition, you won’t regret working with a web design company that understands the best way to utilize any or all of the design trends we covered.

Do you need a new eCommerce web design or mobile app? Web Strategy Plus offers a free quote or consultation to help you identify the areas of your marketing plan that need improvement. Learn More

Original content source: https://www.webstrategyplus.com/5-must-have-ecommerce-web-design-strategies/

4 Tips To Create The Right Call To Action For Content Marketing

Even though online users are notorious for skimming content instead of reading it in full, research has found that 90% of people who take the time to read a headline will also read the call-to-action copy on that page. Since that’s a significant amount of people who are reading the section on a page that may be most valuable to business owners, it’s important to take full advantage of this opportunity.

In terms of what it takes to write a great CTA, relevance is a huge factor. A common mistake businesses make is writing a single call to action and then including it in their website template so that it shows up on every page. Although that approach is better than not having any CTA, it’s unlikely to give people the motivation they need to take action.

Part of that has to do with banner blindness. This term refers to people being less likely to notice advertising online because they’re so used to seeing the same size of ad units across the Internet. So unless a generic CTA is compelling enough to get people to take action the first time they see it, the chances of the same call to action accomplishing anything on subsequent pages are slim.

The good news is you can overcome that obstacle by tailoring CTAs to the type of page and content where they’re listed. If you’re wondering exactly how to do that, the following four tips will help you get started:

1. Be Clear

If you’re creating or refining your conversion optimization strategy, clarity is often an area that can help move the needle. The reason that being clear can play such an important role in optimizing CTAs is it helps remove any barriers or hesitations people may have about taking action.

2. Use 5 Words or Less

While there may be exceptions to this rule, CTAs generally work best when they’re 5 words or less. This provides enough flexibility to create relevancy for a specific type of content but not so much that it distracts visitors.

3. Include An Action

This may sound obvious, but many people forget the A part of CTA. Download, call, register, or read are all good examples of action words that can work really well.

4. Utilize Scarcity or Exclusivity

These techniques won’t work for every call to action. However, if you’re writing a CTA related to something that is only available for a limited time or in a limited number, make sure to communicate that. Doing so may be the extra nudge someone who’s on the fence needs to actually take action.

Need help with your Web Strategy? We offer a free instant web strategy score. You may also request a consultation and live website review to help you identify the exact areas of your marketing plan that need improvement. Web Strategy Plus provides a “one-stop-shop” full-service digital marketing agency where all of your marketing efforts are tied together to drive more leads to your business. We proudly serve local businesses and franchise networks of all types worldwide. Whether you require a professional website or need help promoting it, we can help you with it all.

Our main goal is to provide cost-effective web strategies that drive results. If you need to know more about our website development and website designing services, you can reach us at 1-877-224-0478. You may also schedule an appointment to talk to us when it is most convenient for you!

Michelle Hummel is CEO of Web Strategy Plus, a full-service digital marketing agency focused on franchise marketing. She’s a passionate social media trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing degree; however, with the ever-changing world of web marketing, she strives to learn something new every day.

Michelle travels nationwide visiting her 30 Social Media Enthusiasts Chapters she developed to deliver in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine, she has written three books in her series, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping franchisors and franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!

Original content source: https://www.webstrategyplus.com/4-tips-to-create-the-right-call-to-action-for-content-marketing/

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5 Killer Content Marketing Strategies That Engage Mobile Readers

When people go online, there’s a good chance they’re doing it from a mobile device. Whether it’s on their phone while they’re out or using a tablet from the comfort of their couch, these devices are changing the way people of all ages interact with online content. What’s interesting about this behavior is it may not always be mirrored by the people creating the content that’s so often consumed on mobile devices.

Many content creators prefer to use laptops or even dual monitors as they create content that will be published online. While there’s nothing wrong with that type of workflow, it is important for creators and businesses to remember that the content they publish may be accessed on small screens with slower mobile connections.

To ensure that the hard work put into producing content doesn’t go to waste because someone wants to look at it on a smaller screen, here are the top content marketing strategies I’ve found for engaging mobile readers:

Hone Headlines

Direct mail copywriters used to spend a significant percentage of their time honing the headlines of their letters. This is just as important as mobile devices. Given that people are always a single tap away from games and other entertainment, taking time to perfect the headlines of your blog content and social media posts are crucial for anyone to notice and care about it.

Start with a Bang

Once someone is drawn to a piece of content by the headline, you want to keep the momentum going. The best way to do that is by diving right into at least some of the meat of what you’re writing about. Even if it’s just a teaser, this will keep people moving deeper into your content.

Keep Paragraphs Short

No one wants to deal with reading a wall of text on a phone or tablet screen. You can make the reading experience a pleasant one by keeping paragraphs short and using subheadings throughout the body of your content.

Wrap It Up

Even if people are interested in a piece of content, they may still quickly scan through to the bottom. The good news is you can still connect with those types of readers by wrapping up what you’ve talked about at the end and including a relevant call to action.

Use Media Strategically

Images can be a great way to augment content and even make it more likely that people will share. The same can be true for embedding a video. Just be sure that these things are done in a way that will keep the content mobile-friendly. With images, use a program to compress the size prior to embedding. And check a video once it’s embedded to ensure it’s not dramatically slowing down how long a post takes to load on a mobile connection or causing a weird sizing issue.

If you would like professional guidance for your content marketing, we are here to help. Learn more about Web Strategy Plus and the content marketing services we offer.

Original source: https://www.webstrategyplus.com/5-killer-content-marketing-strategies-that-engage-mobile-readers/

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Enhance your online presence with Web Strategy Plus, a top-tier social media design company specializing in website development in Cincinnati, OH. Our expert web design team in Cincinnati crafts unique solutions for your digital success, complemented by effective social media marketing, search engine optimization (SEO), and internet marketing strategies. Partner with us for unparalleled social media management in Orlando and drive your brand's growth with our proven SEO marketing agency expertise. Elevate your online strategy with Web Strategy Plus today.

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