Top 5 Ways To Market Your NFTs

We’re sure you’ve heard about NFTs by now, but you might be wondering how they could benefit you, your independent business, or what the heck they even are!

What Exactly Is An NFT?

NFT stands for non-fungible token, meaning it’s unique and irreplaceable. For example, say you have a one-of-a-kind trading card with a misprint and a Barry Bonds card that was printed millions of times.

That misprint card would be non-fungible because it can’t be replaced and is unique, whereas the Bonds’ card is fungible because the market is saturated with them and it can be replaced.

So what could that mean for you? You could create your own unique NFT and sell it for a pretty penny. Don’t believe us? Take a look at this list of the 10 most expensive NFTs sold.

But how do you get your name out there so you can bump someone off that list? Here’s how you can promote and market your NFTs.

Social Media Marketing For NFTs

It’s 2022 so if you want to market anything, you’ll need to have social media channels. Social media lets you promote your NFTs to a wide and varied audience, helping you get your name on the scene.

The first step is to create well-branded and optimized Instagram, Facebook and Twitter accounts to get started on growing your audience and connecting with the community.

Connect With Promoters Or Influencers

Influencers and professional promoters can help you get your name and NFTs out on the market. Crypto influencers already have an audience and have gained the trust of their community, making them a reliable resource. It does take experience working with influencers to make sure you’re connecting with the right influencers, following up with contracts and posts, and to keep their rates in check.

Get Involved With The Community

Don’t solely rely on traditional social media channels as a way to get your name out there. Consider platforms like Reddit and Discord to find your audience and other NFT creators and collectors. This will also help you establish credibility and trust.

Collaborate With Other Artists

Consider collaborating with other artists, musicians, brands or creators to create an NFT Collection. Collaborations not only give you a broader sense of community with other like-minded individuals, but you can also exchange and share audiences, giving you access to their fans and vice versa.

Partner With An NFT Experienced Marketing Agency

You might be reading all of that and thinking, “when do I have the time?” That’s where a professional marketing agency can help!

Selling NFTs can be a great way to earn extra money (and join a thriving community), but having a strong NFT marketing strategy and the time to really get your name out can be overwhelming and challenging.

Web Strategy Plus offers a variety of NFT marketing programs to fit your unique needs. Whether you’re looking for NFT training to get your feet wet, or need help designing your collection, our qualified team has your back.

Contact us today to learn more about our NFT program or our other services, including social media management and web development. Schedule your free consultation today! For more tips to grow your business, check us out on Facebook, Twitter, LinkedIn and Instagram.

Original content source: https://www.webstrategyplus.com/top-5-ways-to-market-your-nfts/

How Does SEO Help My Business Get More Sales?

Whether you’re in the planning stages or have already established your business, attracting customers is key. You may have top-quality services or products, but if your name isn’t out there, who’s going to purchase them?

Have you taken the right steps to ensure that you get noticed online?

For instance, take Josselyn’s Aromas. Josselyn produces the highest quality scented candles in her area and has made a name for herself on Etsy. She’s able to make more candles now and at a faster rate than ever before, so she created her own website. The trouble is, it’s not attracting traffic. In this situation, she needs to invest in search engine optimization (SEO).

SEO is the process of enhancing a website’s visibility to make it rank higher in search engine results, which will increase traffic. Let’s say Josselyn made the move and invested in SEO. If you were to Google “Josselyn’s candles” after the SEO improvements, her website now pops up on the first page, when it used to be on the fourth.

SEO makes it possible for prospective customers to find a website that fits their needs, increasing the likelihood that your business is seen and your products and services sell. If you’d like to know how effective your website’s SEO strategy is, take a quick quiz and get your free web strategy score.

SEO Pays For Itself

SEO work is an investment. However, if your company’s goal is to increase the visibility of your brand to attract more customers, SEO pays for itself in the long run. The more visits you get, the more customers you get, the more sales you make. It’s pretty simple, right? But that’s not all that SEO can provide for your business.

How SEO Attracts More Customers

Additionally, SEO can target a wide range of audiences. Whether they are getting to know your brand, exploring your products or services, or ready to pull out their wallets, you can create different types of content to meet their needs. This means that content such as blogs, guides, white papers or case studies can create an introduction to your website where there wouldn’t be one before.

Furthermore, when your results come at the front of a Google search, people will know it’s your business is a brand they can trust. How would you feel about purchasing a product from a website multiple pages into your search? Would you even scroll that far yourself?

We know you’re busy as a small business owner, that’s why Web Strategy Plus offers SEO improvement work for websites (and budgets) of all sizes. Whether you’re just starting your business or you’ve taken your established brick and mortar to the internet, you can trust our strategy experts to deliver the best results. Increase your web traffic, increase your sales, beat the competitors, and get your name out there.

Recently named as one of the top SEO 15 companies in the U.S. by SEOblog.com, Web Strategy Plus is a one-stop-shop, handling everything from SEO to website development to social media management to Google ads. Our team is ready to optimize your website so you can make more sales.

Schedule a free consultation today with a member of our team or request a free quote for our services. For more tips to grow your business, check us out on Facebook, Twitter, LinkedIn or Instagram.

Original content source: https://www.webstrategyplus.com/how-does-seo-help-my-business-get-more-sales/

5 Must Have Ecommerce Web Design Strategies

Since competition among eCommerce companies of all sizes has really heated up over the last few years, let’s look at five different eCommerce design trends that are going to be significant throughout the rest of this year:

Flat Design

While flat design is actually a trend that can be seen on many different sites, it has several features that make it an especially good fit for eCommerce sites. Because this style of design eschews many decorative elements, it’s a great way to put the full focus of a site on products. It also makes it possible to use large product pictures and still allows sites to load quite quickly. Another advantage is it’s a nice complement to the next trend we’re going to discuss.

Responsive Design

More people are using phones and tablets to shop online. However, that doesn’t mean everyone is abandoning their desktops and laptops. Because all of these devices are regularly used by eCommerce customers, retailers have to find a way to deliver a consistent experience. While mobile apps make sense in some cases, responsive design can work extremely well and eliminate the need for users to download another app. By utilizing this type of eCommerce website design, retailers can provide customers with a consistent experience regardless of what size of screen they’re using at the moment.

Fewer Sliders and Larger Navigation Elements

Because online retailers want to ensure that visitors can use any device, designers are making a conscious effort to alter or remove elements that may not work as well on smaller screens. The two best examples of this design trend are sliders and navigation elements. With the former, many designers are choosing to remove sliders as a result of them not working all that great on phones and tablets. And with the latter, a lot of designers are opting to increase the size of those elements so they’re easier to click.

Utilizing Multiple Fonts

It can be hard to use multiple fonts and create a cohesive look. But when done correctly, this technique can add a lot of visual appeal without distracting from the main focus of a product page.

Increasing the Number of Relevant Elements on a Product Page

By opting for designs that include as much relevant information as possible on a single product page, most retailers find that they are able to reduce the number of visitors who leave and ultimately increase their overall conversion rate.

Even though not all of these eCommerce design trends are going to be the right fit for all retailers, utilizing at least a few of them is likely to provide a competitive advantage. If you feel that your eCommerce business needs to do something to ensure you stay ahead of the competition, you won’t regret working with a web design company that understands the best way to utilize any or all of the design trends we covered.

Do you need a new eCommerce web design or mobile app? Web Strategy Plus offers a free quote or consultation to help you identify the areas of your marketing plan that need improvement. Learn More

Original content source: https://www.webstrategyplus.com/5-must-have-ecommerce-web-design-strategies/

4 Tips To Create The Right Call To Action For Content Marketing

Even though online users are notorious for skimming content instead of reading it in full, research has found that 90% of people who take the time to read a headline will also read the call-to-action copy on that page. Since that’s a significant amount of people who are reading the section on a page that may be most valuable to business owners, it’s important to take full advantage of this opportunity.

In terms of what it takes to write a great CTA, relevance is a huge factor. A common mistake businesses make is writing a single call to action and then including it in their website template so that it shows up on every page. Although that approach is better than not having any CTA, it’s unlikely to give people the motivation they need to take action.

Part of that has to do with banner blindness. This term refers to people being less likely to notice advertising online because they’re so used to seeing the same size of ad units across the Internet. So unless a generic CTA is compelling enough to get people to take action the first time they see it, the chances of the same call to action accomplishing anything on subsequent pages are slim.

The good news is you can overcome that obstacle by tailoring CTAs to the type of page and content where they’re listed. If you’re wondering exactly how to do that, the following four tips will help you get started:

1. Be Clear

If you’re creating or refining your conversion optimization strategy, clarity is often an area that can help move the needle. The reason that being clear can play such an important role in optimizing CTAs is it helps remove any barriers or hesitations people may have about taking action.

2. Use 5 Words or Less

While there may be exceptions to this rule, CTAs generally work best when they’re 5 words or less. This provides enough flexibility to create relevancy for a specific type of content but not so much that it distracts visitors.

3. Include An Action

This may sound obvious, but many people forget the A part of CTA. Download, call, register, or read are all good examples of action words that can work really well.

4. Utilize Scarcity or Exclusivity

These techniques won’t work for every call to action. However, if you’re writing a CTA related to something that is only available for a limited time or in a limited number, make sure to communicate that. Doing so may be the extra nudge someone who’s on the fence needs to actually take action.

Need help with your Web Strategy? We offer a free instant web strategy score. You may also request a consultation and live website review to help you identify the exact areas of your marketing plan that need improvement. Web Strategy Plus provides a “one-stop-shop” full-service digital marketing agency where all of your marketing efforts are tied together to drive more leads to your business. We proudly serve local businesses and franchise networks of all types worldwide. Whether you require a professional website or need help promoting it, we can help you with it all.

Our main goal is to provide cost-effective web strategies that drive results. If you need to know more about our website development and website designing services, you can reach us at 1-877-224-0478. You may also schedule an appointment to talk to us when it is most convenient for you!

Michelle Hummel is CEO of Web Strategy Plus, a full-service digital marketing agency focused on franchise marketing. She’s a passionate social media trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing degree; however, with the ever-changing world of web marketing, she strives to learn something new every day.

Michelle travels nationwide visiting her 30 Social Media Enthusiasts Chapters she developed to deliver in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine, she has written three books in her series, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping franchisors and franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!

Original content source: https://www.webstrategyplus.com/4-tips-to-create-the-right-call-to-action-for-content-marketing/

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5 Killer Content Marketing Strategies That Engage Mobile Readers

When people go online, there’s a good chance they’re doing it from a mobile device. Whether it’s on their phone while they’re out or using a tablet from the comfort of their couch, these devices are changing the way people of all ages interact with online content. What’s interesting about this behavior is it may not always be mirrored by the people creating the content that’s so often consumed on mobile devices.

Many content creators prefer to use laptops or even dual monitors as they create content that will be published online. While there’s nothing wrong with that type of workflow, it is important for creators and businesses to remember that the content they publish may be accessed on small screens with slower mobile connections.

To ensure that the hard work put into producing content doesn’t go to waste because someone wants to look at it on a smaller screen, here are the top content marketing strategies I’ve found for engaging mobile readers:

Hone Headlines

Direct mail copywriters used to spend a significant percentage of their time honing the headlines of their letters. This is just as important as mobile devices. Given that people are always a single tap away from games and other entertainment, taking time to perfect the headlines of your blog content and social media posts are crucial for anyone to notice and care about it.

Start with a Bang

Once someone is drawn to a piece of content by the headline, you want to keep the momentum going. The best way to do that is by diving right into at least some of the meat of what you’re writing about. Even if it’s just a teaser, this will keep people moving deeper into your content.

Keep Paragraphs Short

No one wants to deal with reading a wall of text on a phone or tablet screen. You can make the reading experience a pleasant one by keeping paragraphs short and using subheadings throughout the body of your content.

Wrap It Up

Even if people are interested in a piece of content, they may still quickly scan through to the bottom. The good news is you can still connect with those types of readers by wrapping up what you’ve talked about at the end and including a relevant call to action.

Use Media Strategically

Images can be a great way to augment content and even make it more likely that people will share. The same can be true for embedding a video. Just be sure that these things are done in a way that will keep the content mobile-friendly. With images, use a program to compress the size prior to embedding. And check a video once it’s embedded to ensure it’s not dramatically slowing down how long a post takes to load on a mobile connection or causing a weird sizing issue.

If you would like professional guidance for your content marketing, we are here to help. Learn more about Web Strategy Plus and the content marketing services we offer.

Original source: https://www.webstrategyplus.com/5-killer-content-marketing-strategies-that-engage-mobile-readers/

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Enhance your online presence with Web Strategy Plus, a top-tier social media design company specializing in website development in Cincinnati, OH. Our expert web design team in Cincinnati crafts unique solutions for your digital success, complemented by effective social media marketing, search engine optimization (SEO), and internet marketing strategies. Partner with us for unparalleled social media management in Orlando and drive your brand's growth with our proven SEO marketing agency expertise. Elevate your online strategy with Web Strategy Plus today.

We can help you develop an overall marketing strategy that will drive more leads to your business. Contact us for a free consultation! https://www.webstrategyplus.com/

Going Viral on TikTok: How Short-Form Videos Help Franchises

In today’s fast-paced digital world, short-form video content has become a dominant force in capturing the attention of audiences. Among the popular platforms, TikTok stands out as a dynamic and engaging platform where users create and share short, creative videos. For franchise businesses seeking innovative ways to attract a wider audience and make a lasting impact, TikTok offers an incredible opportunity. In this article, we will explore how short-form videos on TikTok can help franchises connect with their target audience, increase brand awareness, and ultimately drive growth.

The Power of Short-Form Video Content

In recent years, consumer behavior has shifted towards consuming content in bite-sized formats. Short-form videos, typically lasting 15 to 60 seconds, cater perfectly to this trend. TikTok’s format of quick, attention-grabbing videos aligns well with modern consumers’ shorter attention spans. Franchises can leverage this format to deliver engaging and impactful messages to their target audience.

TikTok has quickly risen in popularity, boasting over 1 billion monthly active users worldwide. The platform’s reach spans various age groups, with a substantial presence among Gen Z and millennials. For franchises looking to connect with younger demographics, TikTok serves as a direct gateway to potential customers and brand advocates.

Why TikTok Matters for Franchise Businesses

Franchise businesses seeking growth opportunities must prioritize connecting with the younger audience. Gen Z and millennials represent a significant consumer segment with immense purchasing power. TikTok’s user base predominantly comprises these younger demographics, allowing franchises to build a meaningful connection with potential customers in a space where they are most receptive.

Crafting Engaging TikTok Content for Franchises

In the TikTok realm, creativity reigns supreme. Franchise businesses must embrace their creative sides to stand out and capture the audience’s attention. Authenticity is equally crucial, as users on TikTok appreciate genuine content that feels relatable and trustworthy. By showcasing their unique brand voice and identity, franchises can resonate with their target audience on a personal level.

TikTok is characterized by an ever-changing landscape of trends and challenges. Franchises can join trending challenges or create branded ones to increase engagement and visibility. By aligning with these trends, franchises can become part of the cultural conversation, leading to heightened brand exposure and potential viral success.

The Impact of Going Viral on TikTok

TikTok videos have the potential to generate exponential brand exposure. When a franchise’s video gains significant views and engagement, it reaches a wider audience beyond its immediate following. Such viral success can lead to increased brand awareness and a surge in interest from potential customers.

TikTok marketing can extend beyond the digital realm and drive real-world results. By strategically promoting individual franchise locations through TikTok content, franchises can attract foot traffic and generate interest in their offerings. TikTok’s geolocation features and location-based hashtags can be leveraged to target specific audiences for each franchise location.

Measuring Success on TikTok

To gauge the effectiveness of TikTok marketing, franchises can monitor key performance indicators (KPIs) such as views, likes, shares, and user engagement. Analyzing these metrics helps franchises understand the performance of their content and make data-driven decisions.

Make a Lasting Impression Using TiKTok

Ready to harness the power of TikTok for your franchise and unlock unprecedented growth potential? At Web Strategy Plus, we are experts in crafting creative and results-driven TikTok marketing strategies for franchises. Our team can help you create captivating short-form videos that resonate with your target audience and elevate your brand presence.

Don’t miss out on the opportunity to make a lasting impression on TikTok’s massive user base. Contact us today to schedule a consultation and discover how our expertise can drive your franchise’s success on TikTok.

Remember, at Web Strategy Plus, we grow businesses and get real results – and we’re here to help your franchise thrive with TikTok marketing.

Choosing the Right Social Media Platforms for Your Franchise

In our modern digital world, social media is crucial for businesses to connect with their audience, boost brand visibility, and foster engagement. However, for franchise owners, choosing platforms that match goals and audience is key. Making the right decisions about which platforms to engage with can significantly impact the success of a franchise’s online marketing efforts.

Understanding Your Target Audience

The journey of choosing the appropriate social media platforms starts with understanding your target audience. Identifying the demographics, interests, and online behaviors of your audience provides invaluable insights. Different social media platforms cater to different age groups and interests. Tailoring your platform choices to your audience ensures that your content reaches the right people, maximizing your marketing efforts.

Evaluating Platform Relevance

Numerous social media platforms exist today, each with distinct features and benefits. Platforms like Facebook offer a wide user base and diverse advertising options. Instagram focuses on visual content, making it ideal for industries that can showcase products or services visually. LinkedIn is a hub for professionals, suitable for B2B interactions. Evaluating the relevance of each platform to your franchise’s offerings and brand identity is essential.

Assessing Business Goals

Defining your franchise’s business goals is crucial in determining which platforms to prioritize. If your aim is brand awareness, visually oriented platforms like Instagram and Pinterest may be more effective. For lead generation, platforms like Facebook and Tiktok with their targeting capabilities could be beneficial. Every social media platform has strengths that align with specific business objectives, so choosing platforms that align with your goals is key.

Considering Content Types

Different platforms favor different content types. Instagram thrives on eye-catching visuals, while Twitter demands concise and engaging text. Understanding the content types that resonate well with each platform ensures your messaging is not only seen but also appreciated by your audience.

Platform Popularity and Trends

Staying updated with the popularity and trends of social media platforms is important. Some platforms experience surges in user engagement due to emerging trends. For instance, TikTok’s explosive growth has shown the potential for short-form video content. Being aware of such trends helps franchises leverage platforms at the right time, connecting with their audience through relevant and trending content.

Resource Allocation and Management

Managing social media accounts can be resource-intensive. Each platform demands time and effort to create, curate, and engage with content. It’s essential to evaluate your franchise’s capacity to manage multiple platforms effectively. Choosing a few platforms and managing them well can yield better results than spreading resources thin across numerous platforms.

Building a Multi-Platform Strategy

While selecting one or two primary platforms is advisable, a multi-platform strategy can provide comprehensive coverage. Consistency in branding and messaging across platforms maintains a coherent brand identity. Integrating platforms allows you to leverage the strengths of each, offering a diverse content experience for your audience.

Empower Your Franchise’s Success with Us

In the digital world, selecting suitable social media platforms for your franchise is a vital choice. It requires understanding your audience, evaluating platform strengths, aligning with business goals, and staying current with trends.

If you’re a franchise owner looking to make the most of social media marketing, Web Strategy Plus is here to guide you. Contact us today to receive tailored advice and assistance in selecting the social media platforms that will increase your franchise’s success. Your journey toward effective online engagement starts with the right platform choices.

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Franchise SEO: Optimizing Your Online Presence for Local Visibility

Franchise owners are aware of the importance of having a strong digital presence for their businesses. They use local search terms to connect with customers in close proximity areas. Local connections drive franchise owners to prioritize the development of local search engine optimization (SEO) as a method for reaching their customers.

In this article, we will explore the power of franchise SEO and provide strategies to help franchise businesses improve their local visibility and attract customers in their target areas.

Understanding the Power of Local SEO for Franchise Businesses

Franchise businesses can greatly benefit from local SEO efforts. Local SEO focuses on optimizing online visibility to target specific geographic areas and capture local customers. Local SEO strategies help franchisees connect with the target audience in their area as local SEO strategies help businesses drive their visibility in local search results. Local SEO helps franchise businesses compete at a local level and increases the chances of attracting customers who are actively seeking their products or services.

Conducting Keyword Research for Local Franchise SEO

Keyword research plays a crucial role in local franchise SEO. Franchise owners should identify relevant keywords that align with local search intent. This includes incorporating location-specific keywords into their website content and metadata. For example, if you own a coffee franchise in Cincinnati, optimizing your website with keywords like “best coffee in Cincinnati” or “coffee shops in Cincinnati” can improve your chances of ranking higher in local search results. Additionally, franchise owners can leverage long-tail keywords to target specific products or services they offer in their local markets.

Optimizing On-Page Elements for Local Franchise SEO

Optimizing on-page elements is essential for local franchise SEO success. Franchise owners should focus on optimizing title tags, meta descriptions, and headers with targeted keywords and location information. These elements should accurately reflect the franchise’s local relevance and provide search engines with clear signals about the geographic area being targeted. Furthermore, franchise owners should ensure that their website content includes location-specific information and resonates with their local audience. By aligning on-page elements with local SEO strategies, franchise businesses can increase their chances of ranking higher in local search results.

Building and Managing Online Business Listings

Creating and managing online business listings is another vital aspect of local franchise SEO. Franchise owners should claim and optimize their Google My Business (GMB) listings for each franchise location. This includes providing accurate and up-to-date business information, such as the address, phone number, and business hours. Consistency is key, which means that businesses should make sure that their online information remains consistent across directories and platforms. Additionally, encouraging customer reviews and actively responding to feedback can help build trust and attract potential customers.

Leveraging Online Reviews for Local Franchise SEO

Online reviews play a significant role in local search visibility and reputation management. Monitor and manage your online reviews across various platforms, such as Google, Yelp, or industry-specific review sites. Encourage your satisfied customers to leave positive reviews, as this can improve your franchise’s local visibility and build credibility.

When responding to reviews, be prompt and professional. Address any negative feedback or concerns raised by customers and demonstrate your commitment to providing excellent service. By actively engaging with reviewers, you show potential customers that you value their feedback and are dedicated to resolving any issues.

Let Us Help You Build Your Local SEO

If you’re a franchise owner looking to optimize your online presence for local visibility, Web Strategy Plus is here to help. As a full-service digital marketing agency, we specialize in crafting comprehensive franchise SEO strategies that drive results. Our team of experts can work with you to develop a tailored approach to improve your local visibility, attract more customers, and grow your franchise business. Contact us today to schedule a consultation and learn how.

Reputation Management for Franchise Owners: Building Trust and Credibility

In today’s digital age, reputation management plays a crucial role in the success of any business, and franchise owners are no exception. A strong reputation not only helps build trust and credibility among customers but also sets the foundation for long-term success.

In this article, we will explore the importance of reputation management for franchise owners and provide valuable insights on how to effectively build and manage your franchise’s reputation.

Understanding the Importance of Reputation Management

Why is reputation management important for franchise owners?

As a franchise owner, your brand’s reputation directly impacts the perception of your business and influences customers’ decisions. A positive reputation can attract new customers and differentiate your franchise from competitors. Conversely, a negative reputation can deter potential customers and harm your business. Effective reputation management allows you to take control of your brand’s narrative and shape the way your franchise is perceived.

How does reputation management impact the success of a franchise business?

A strong reputation is a valuable asset that can drive the success of your franchise. A positive reputation builds credibility and increases the likelihood of repeat business and referrals. It also allows your franchise to stand out among others. Reputation management ensures that your franchise is accurately represented, maintains a positive online presence, and effectively addresses any negative feedback or issues that may arise.

Elements of a Strong Reputation Management Strategy

Monitoring and Tracking Online Reputation

An essential element of reputation management is monitoring and tracking your franchise’s online reputation. This involves keeping a close eye on customer reviews and social media mentions. By staying informed, you can promptly address any issues and respond to feedback.

Addressing and Managing Negative Reviews

Negative reviews and feedback are inevitable, but how you handle them can make a significant difference. Responding promptly and professionally to negative feedback shows that you care about your customers’ concerns and are committed to finding a resolution. By addressing negative reviews publicly and offering solutions or apologies, you can demonstrate your dedication to customer satisfaction and potentially turn a negative experience into a positive one.

Building a Positive Online Reputation

Proactive Reputation Building Strategies

In order to build a positive online reputation, it is important for franchise owners to have a strategy to position their franchise in a positive light. This strategy should align with the franchiser’s customer service philosophy, including the delivery of exceptional customer service. Happy customers will be strong advocates and leave positive reviews for targeted customers to consider,

Leveraging Customer Testimonials

When leveraging customer testimonials, authenticity is key. Use real customer quotes and stories that highlight the unique aspects of your franchise. Include specific details about how your franchise has positively impacted customers’ lives or businesses. These testimonials serve as powerful endorsements that can sway potential customers in favor of choosing your franchise.

Take Control of Your Franchise’s Reputation

Effective reputation management is vital for franchise owners to build trust, credibility, and a positive brand image. By implementing the strategies you can shape your franchise’s reputation and influence potential customers’ perception.

At Web Strategy Plus, we specialize in reputation management for franchise owners. Our team of experts can guide you through the process, helping you develop a robust reputation management strategy tailored to your franchise’s unique needs. Contact us today to schedule a consultation and learn how our expertise can support your franchise’s success.

Take control of your franchise’s reputation today and ensure a positive and lasting impression on your target audience.

Why Your Business Needs A Sales Funnel

How do customers go from hearing about a product or service to ultimately purchasing it? Chances are, they have entered a business’s sales funnel and came out the other side as a paying customer.

What is a Sales Funnel?

A sales funnel is an automated journey a prospect goes through to become a customer. It usually consists of three to four steps that convince interested prospects to take a certain action. As customers continue to be interested, they work their way down the funnel.

Elias St. Elmo Lewis devised the sales funnel process back in 1989. He outlined four steps:

• Attention: When a customer is first made aware of your business or the products or services you sell.
• Interest: The customer is curious about your business, how it solves a problem or gives them something they want.
• Desire: The customer begins to like the product and develops a fondness for it.
• Action: The customer does more research, samples the product, and eventually purchases it.

It’s called a funnel because of the way it looks on paper. The top is wide as awareness reaches a lot of people and eventually narrows as the pool of interested individuals becomes smaller and more targeted.

Why Your Business Need A Sales Funnel

A sales funnel is the backbone of every online business. Here’s why your business needs one:

It builds a relationship

Most customers don’t make major purchases right away. They do their homework, study their options, and buy from brands they trust. A sales funnel allows that relationship to blossom.

You focus on the right leads

Uninterested customers will leave your funnel on their own, leaving you to devote your time and resources to those who are most interested.

It sets the stage for ongoing sales

When customers enter your sales funnel, they are at varying stages of the buying process. Those that are further along will become paying customers. The others are on a journey that will result in an eventual sale. Keeping interested customers engaged in sales funnel means a steady stream of customers in the future.

Accountability for your sales

Every activity in your sales funnel is tracked, so you will know your most effective content, your best selling products, the social media platform that has the most responses, and the geography of your most paying customers. Having a sales funnel helps you understand the sales process and adjust to what is working the best.

You can monitor your metrics

Sales funnel software can give you more information than the page views your website typically gives. It measures traffic, returns traffic, sales qualified leads, conversion rates, cost per lead, sales velocity, and much more.

If you’d like to learn more about sales funnels and how they can help your business, contact Web Strategy Plus. We create engaging sales copy that expands the number of visitors who enter your funnel and enticing landing pages that persuade visitors to take action. We can build a sales funnel for your business that is both effective and affordable. Contact us today for a free consultation. For more tips to grow your business, check us out on Facebook, Twitter, LinkedIn, Pinterest, Instagram and SlideShare.

10 Reasons That Prove Email Marketing Should Be Your Top Priority

People tend to think email marketing does not get the same attention as social media. However, what people don’t realize is it proves to be one of the most effective direct means of growing your business. Learn 10 Reasons That Prove Email Marketing Should Be Your Top Priority:

1. Email Use

With over 3.2 billion email accounts in the world today, 95% of the world’s population have direct access and 91% check their emails at least once a day. Email is an integral part of our daily lives and no one can really quit emailing.

2. Reach

The idea of reach for email is completely different than Social Media. For social networking, reach refers to the number of followers and likes who have seen your message. With email reach is determined by whether the person has opened it or not. Research shows 18% of emails are blocked and 4% are delivered to the junk or spam folder. However, on Facebook 74% of the messages are missed. Therefore email proves to be more reliable.

3. Life Span

75% of Facebook posts last around 2 hours while the life of a tweet is just 5 minutes. However, an email stays in your inbox and even if you want to delete it – it requires an additional action.

4. Return on Investment

As per the Email Marketing Benchmark Report of 2013, 60% of marketers stated that email marketing produces ROI. For every $1, the standard return on email marketing is $44.24.

5. Analytics

Email has set up solid metrics that have served as the standard for many years. Open Rates, Unsubscribes and Growth can be easily tracked with sales and profits. With a simple formula, you can determine the value of your email subscribers.

6. Engagement

People don’t usually talk about email and engagement in the same sentence. However, emails are excellent engagement vehicles and can serve as a two-way street. Best practice is not to send emails with a no-reply address. Be sure you make it easy for your customers to communicate with you.

7. Integration

The best part is that social media and email are friends. Many services allow you to post your email messages out to various social networks. This connection is great for business growth and helps in establishing cross-platform initiatives.

8. Promotional

Around 77% of people prefer to get promotional content via email while only 4% prefer it via Facebook and LinkedIn. Facebook is viewed as a platform for establishing connections and to interact with family and friends. Emails are perceived differently, mainly due to its privacy and simplicity. In a recent survey, 70% of recipients stated that they have used discounts and promotional coupons received in promotional emails.

9. Mobility

Litmus stated that 66% of Gmail inboxes are accessed via mobile phones. A major number of transactions will be done online, and mobile email amounts to 13% of it. Smart marketers have learned how to embrace email and carve out a whole new channel to promote their products.

10. Personalization

Email has the power to send promotional content to hundreds of people at one time while still maintaining the same standards of personalization.

In conclusion, Email marketing has proven to be a networking channel that can truly help you establish a valued relationship between you and your subscriber.

5 Reasons a Company Website Isn’t Optional: It’s a Necessity to Survive and Thrive

While starting a small business can be a very rewarding experience, that doesn’t mean that it’s without challenges. Because there’s no shortage of obstacles that can stand in the way of small business success, it’s important to give yourself every advantage possible. One of those very important advantages is to have a website. Since people spend so much time searching online, not having a website means that you’re missing out on the opportunity to connect with a lot of potential customers.

To understand exactly why having a website is a necessity for any small business that wants to succeed, let’s go over four different specific benefits:

Protect Your Reputation

Good online reviews of your business can really help it flourish. Unfortunately, it only takes one negative review to undermine all the other good things that have been said about you. The good news is if you have a website, you can publish content on it that is specifically designed to help make any online negativity about your business less visible.

Increase Customer Loyalty

When you have a website, it’s easy to add a sign-up form so people can give you their email address. Depending on your specific type of business, you can then send the people who sign up anything from a bi-weekly newsletter to coupons. The key takeaway is regardless of what you decide is best to send, as long as it provides value, it will help to increase customer loyalty.

Attract Highly Targeted Traffic from Google

Although we touched on this in the opening paragraph, it’s such an important topic that it’s worth discussing in detail. When people use Google to search for a specific keyword phrase, they’re basically saying exactly what they need at that time. So if your website appears in the list of results that show up and the searcher clicks your link, there’s a very good chance that they’re going to want to do business with you.

Serves as a Hub for Social Media Promotion

There’s a lot of value in using social media to promote your business. The one caveat is in order to maximize results, you need a central hub where you can drive traffic from all the different social sites you use. By having a website, accomplishing that goal will be quite easy to do.

Your Website Needs to Be Visible in Google

As you can see from several of the benefits above, small businesses will only gain those things if they not only have a website but have a website that shows up in Google. While making your website visible in Google for relevant searches may seem like some kind of magic, the reality is it simply requires an effective marketing strategy. So whether you already have a website but need to increase visibility, or you want to have a website built that is fully search engine optimized, your best option is to work with an experienced design, development and marketing agency.

Local SEO Tips: How To Increase The Local Influence of Your Website

Local SEO Tips

Because more people than ever are now searching for local businesses using both standard and mobile devices, local SEO has become essential for any business that serves a specific geographic region. While it’s something that simply can’t be overlooked, it has actually become more complicated in recent years.

The main reason is that Google wants to ensure that they provide the best experience to searchers who are expecting local results. This goal has caused them to put measures in place that discourage businesses without an actual local presence from gaming the system.

Although executing the right local SEO strategy can be a challenge, the good news is Google does want to display real businesses in its local results. So if you have any kind of retail presence in your area, you should be able to get the visibility you want by following a handful of straightforward steps, as well as knowing certain pitfalls to avoid:

How to Get Started with Local SEO

The first thing you’ll want to do is create a Google Business page. When it comes to filling out this page, the more information you can provide, the better. That includes adding plenty of pictures to your page so people can see what your business looks like and exactly what it has to offer.

Once you have a Google Business page, you can begin focusing on other tactics to augment your efforts. One of those tactics is to ensure all mentions of your business name, address and phone number (NAP) are up to date. Having plenty of these up-to-date citations from credible sources sends a strong message to Google that your business does indeed have an actual local presence.

Finally, identify ways to keep the momentum going. Whether that’s including a link to your Google Business page at the bottom of emails, or creating a strategy for how many times a week you want to share content through your page, keeping your efforts active will help drive the best results.

What To Avoid

Once you get your local business SEO on the right track, the last thing you want to do is make a mistake that’s going to derail your progress. The two biggest things you want to avoid are creating any type of fake reviews or doing anything online that could tarnish your reputation. In terms of fake reviews, Google is quite good at identifying patterns that seem unnatural, so avoid the temptation to write reviews of yourself or pay others to leave positive remarks.

And when it comes to protecting your reputation, even if you receive a negative review, don’t respond in anger. There are countless examples of businesses making things way worse for themselves by getting mad at negative reviews instead of finding a better way to deal with them or simply ignoring the review.

By putting the steps we covered to work, as well as keeping in mind the things that you should avoid, you’ll be able to develop a local SEO presence in Google’s results that will help generate phone calls and visits from highly targeted potential customers.

Having a Mobile Friendly Website is No Longer Optional – It’s a MUST

The original iPhone was released on June 29th, 2007. Although the iPhone was far from being the first mobile device, it did change the mobile landscape forever. Prior to the iPhone, using the Internet away from a desktop or laptop was limited to watered-down webpages that rendered as text. But because the iPhone included a full online browsing experience through Safari, it kicked off an explosion in the mobile web.

Mobile’s Evolution Over the Last 9 Years

While the mobile web as we know it today is less than a decade old, it’s already gone through several evolutions. The first was the app gold rush. In addition to the Safari browser, Apple also launched the idea of apps with their device. This led to developers and businesses rushing to create apps. However, it became clear that most people don’t want to use a dedicated app for every business they’re interested in. This is supported by recent research which shows that most people use less than a half dozen apps on a regular basis.

Since it doesn’t make sense for most small to medium businesses to have a dedicated app, there was also a time during the last nine years when the focus was on having a separate mobile website. The reason that the trend has come and gone is there were several major problems. Not only did it create an often frustrating experience for website visitors, but it also required businesses to manage two different websites.

Why Responsive Design is The Best Solution for Mobile

Multiple studies have confirmed that mobile is now the most common way that people of all ages search online and visit websites. So even though it doesn’t make sense for most businesses to have an app or separate mobile version of their website, having an optimized mobile presence is a MUST!

The option that has emerged as the best mobile solution for businesses is responsive website design. With this approach, a website will automatically resize to a screen of any size. That means a site will load quickly, look great and offer full functionality on any mobile device, tablet or standard computer. And unlike the previous approach of having two versions of a website, responsive design is done through one set of code, which makes it very easy to manage.

How do you know if your current website has an optimized responsive design and is fully mobile friendly? The best way is to use Google’s free mobile-friendly test tool.

What If You Don’t Pass the Mobile-Friendly Test?

If you don’t pass Google’s test, it almost guarantees that your site isn’t ranking as well as it should for mobile searches. It also means that visitors who do come to your site via a mobile device are more likely to abandon it due to a less than optimal experience.

Since those issues mean your business is missing out on potential revenue every day, you need to fix them as soon as possible. That’s where Web Strategy Plus can help. With our responsive web design services, we can fully update your site to ensure it’s completely mobile friendly.

To get your site’s mobile problem solved as soon as possible, contact us now for a free consultation and quote!

10 Things Every Small Business Website Needs

If you want a website that not only looks great but is also capable of generating new leads for your business, make sure your site has all of the following ten traits:

An Easy to Remember URL

You don’t want multiple dashes or numbers in your website URL. Instead, it’s important to have a simple address. Since you will say it over the phone and may put it on marketing materials like posters or even billboards, you want something that can be typed in without any issues. Ensuring your address is easy to remember is also why it’s best to stick with .com, .net, or in some cases, .org.

Clear Navigation

When it comes to navigation, simplicity is always best. You want to be sure that regardless of where someone is on your site, they’re only a single click away from your main pages.

A Clear Explanation of You and Your Business

People should know exactly what you and your business are about within a few seconds of finding their way to your site. Failing to include this information can cause visitors to lose trust and hit the back button.

Prominent Contact Information

When it comes to perfect website design for a business, your contact information needs to be readily displayed. Even if you’re hesitant to include a phone number, doing so will help inspire trust among visitors. That’s true even if they never call you.

Real Testimonials

Continuing the theme of ensuring that visitors to your site trust your business, you should have real testimonials that customers have sent you. If possible, include people’s pictures next to their testimonials. Another option is to link to their social media profiles.

Use Quality Pictures and Subheadings

Since online readers like to scan, be sure to break up any big chunks of text on your site by utilizing relevant images and informative subheadings.

Tell Visitors What You Want Them to Do

In order to convert visitors into actual leads, you need to tell them what they should do. So whether that’s submitting a contact form or giving you a call, be sure your site makes that desired action crystal clear.

Regularly Add Content

Whether it’s news updates about your business or informative blog posts, regularly adding new content will help you engage visitors and bring in more search engine traffic.

Take Advantage of Google Webmaster Tools for SEO

The best way to ensure your site is accessible and doesn’t have any SEO issues is to sign up for a free Google Webmaster Tools account. This will provide you with reports, as well as alert you to any issues that need to be addressed.

A Reliable Host

If your site is down, it’s not going to help your business. That’s why it’s vital to carefully research your options before committing to a specific host.

A Professional Web Design Company Can Provide the Perfect Small Business Website

If you want to ensure your website has all ten traits, your best option is to let a professional team create or redesign your website. By working with experienced professionals, you will get a website that’s fully optimized to generate as many targeted leads as possible for your business!

Do you need a better website for your business? Web Strategy Plus offers a free quote or consultation to help you identify the areas of your marketing plan that need improvement. Learn More

7 SEO Facts Business Owners Must Keep In Mind

If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most important components can be distilled into seven key facts:

1. Change is Inevitable

Not only has Google developed a reputation for regularly rolling out major changes to their algorithm, but many other aspects of online marketing also change on a regular basis. Because this type of change is going to happen, it’s important to account for it in any strategies you develop.

2. SEO Isn’t Something to Set and Forget

While there are certain optimization tactics you can do one time and then be done with for the foreseeable future, SEO is an ongoing effort. When businesses fail to commit to SEO, it’s nearly impossible for them to get the results they want.

3. Mobile SEO Matters

Using a responsive design for your website is a good starting point for mobile SEO. However, because local website optimization also plays a role in these rankings, it’s important to address additional issues as well. Geo-targeting, user navigation, and customized experiences are all factors that can play a role in how well a website ranks in mobile search results.

4. Your CMS Can Make or Break Your Rankings

Choosing a new CMS isn’t a decision that should be taken lightly. One of the many ways it can affect your site is through rankings. While an optimized CMS can provide a lot of help in terms of rankings, the wrong one can hold you back. And even if a quality CMS is selected, it’s important to transition properly in order to protect any existing rankings.

5. Small Changes Can Have a Big Impact

This reality of SEO is a double-edged sword. Since there are times when trying to rank can be very frustrating, it’s reassuring to know that the rankings your site deserves may just be a small change away. On the other hand, if you’ve managed to establish very good rankings, it can be a little scary to realize that even if it’s something small, making the wrong change to your site can have very serious consequences.

6. SEO Shouldn’t Exist in a Bubble

A big part of getting the most out of search engine optimization for business is understanding that this practice doesn’t exist in a bubble. While it is important to ensure that all of your SEO efforts are in the hands of capable professionals, you also need to take into account how search engine optimization interacts with everything else you’re doing online and offline. By finding the best ways to integrate all of your efforts, you’ll be able to generate the best possible results.

7. Google Doesn’t Owe You Anything

While this last point may sound harsh, the sooner you take it to heart, the sooner you’ll be able to develop a truly effective SEO strategy for your website.

If you want to work with an SEO company that can help you stay on top of this ever-changing landscape, contact us today to schedule a consultation.

10 Signs Your Company Needs a Website Redesign

When do you know that your company needs a website redesign? In many cases, it’s not just because of a single factor. Instead, it’s the result of a combination of factors. And if you’re wondering what factors most often lead to businesses deciding to look for redesign services, that’s exactly what we’re going to cover right now:

Not Responsive

Responsive design refers to a design style that allows a website to automatically resize to any screen. Since so many Internet users are now getting online with their phones and tablets, a responsive design is vital for ensuring they all have a consistent experience.

Difficult to Update

Regardless of what someone may have told you in the past, in 2014, there’s no reason for a site to be difficult to update. If you’re comfortable checking your email and using Microsoft Word, you have all the skills needed to update your site whenever you want. However, if your site is out of date, you’re going to need professional redesign services to bring your site up to date and ensure it’s actually easy to use.

Unnecessary Clutter

Are there multiple buttons, badges, and other elements on your site that don’t serve a real purpose? If so, enlisting website redesign services to remove them will increase your site’s conversion rate by preventing your visitors from being distracted or annoyed.

Slow

When it comes to really compelling reasons to opt for a website redesign, a slow site is a big one. Having a site that takes forever to load means you’re regularly losing visitors. There’s also a good chance you’re not ranking as well as you could in Google with a faster site.

High Bounce Rate

If your analytics show that a significant number of visitors are hitting the back button before visiting a second page, you need the assistance of website redesign services to identify what’s going wrong and how it can be fixed.

Erosion of Traffic

A healthy website is one that sees a steady increase in traffic. If your traffic is moving in the other direction, redesigning it may be exactly what’s need to turn that negative trend around.

Looks Outdated

If it looks like it’s been five or even ten years since your site was updated, redesign services can give it a facelift so visitors won’t ever assume your site’s been abandoned.

Not Working Correctly

Online users don’t have the patience for sites that don’t work correctly. So if there are one or more features on your site that are currently malfunctioning, it’s time to deal with them through a redesign.

Search Engine Issues

Are there multiple error messages when you log into your Google Webmaster Tools account? If so, there’s a good chance a website redesign will be the best way to tackle them.

Links from Old Designers

If there are links on your site from redesign services you’ve enlisted in the past but no longer work with, an overhaul can remove them, as well as address any of the other issues we covered above.

Although deciding that you are going to have your site redesigned is a big decision, as long as you enlist the website redesign services of proven professionals, you’ll find that the process goes smoothly and the end result is exactly the type of website that you want.

Original content source: https://www.webstrategyplus.com/10-signs-company-needs-website-redesign/

5 Web Design Trends to Know About

 

The Internet is a place that’s always changing and evolving. As a business owner, you want to keep your website up to date. Not only is this important for potential customers’ perception of your business, but also to help with marketing. For example, as more searches have shifted to mobile devices, Google has adjusted their algorithm to reward sites that load quickly and work properly on those devices. Businesses that haven’t kept their sites up to date are missing out on a very important marketing channel.

Since the above issue is just one example of why web design trends matter a lot, we want to highlight five of the most notable:

Content-First

There was a time when many design trends revolved around utilizing lots of flashy elements to make sites highly interactive. While it’s still important to have an engaging design, huge platforms like Facebook have set people’s expectations with a modern but understated design. Since content is what people truly care about on social media, as well as when they visit individual websites, it’s important for the design to play a supporting role that makes it easy for content to be consumed on devices of all sizes.

Typography

In the past, it was often quite challenging to support anything other than very basic typography across different devices and operating systems. But thanks to advancements in technologies like CSS and web fonts, it’s now possible to create a consistent experience with custom fonts. By emphasizing typography, a business can establish strong brand recognition online.

Plenty of Color

As you may have noticed from what we’ve covered so far, a lot of the current trends in web design are driven by using fewer elements but making the most of everyone that is used. This can be seen in how color is being used. Instead of the muted palettes that became quite common several years ago, many current designs are using strategic pops of color to grab people’s attention and strengthen brand recognition.

Focus on Conversions

At Web Strategy Plus, we’ve always approached web design and development from the perspective of accomplishing business goals. More people are starting to understand the importance of using design as a conversion tool, which we’re very happy to see.

Storytelling

Given all the content that bombards people whenever they pull out their phone or open their laptop, it’s easy for marketing messages to get lost in the noise. One way that businesses are trying to combat this is using design as a way to weave compelling narratives throughout entire websites.

If going over the trends above reminded you that your business website is in need of an update, be sure to take a look at how we can help you execute a successful website redesign.

Original content source: https://www.webstrategyplus.com/5-web-design-trends-know-2017/

The Power of Social Media Marketing for Your Business

 

With the number of social media users worldwide expected to reach 3.09 billion by 2024, there’s no denying that businesses must take advantage of the power of social media marketing. Social media can be used to increase brand awareness, build relationships with customers, and generate leads. Let’s discuss why it is important for businesses to use social media marketing as part of their digital marketing strategies.

Reach a Wider Audience

Social media gives you access to a broader audience than other digital marketing strategies like email or SEO. It allows you to reach potential customers outside your current customer base and target them based on their interests and behaviors. You can also use targeted ads on these platforms that allow you to tailor your message to specific audiences, allowing you to identify potential customers more quickly and easily than ever before.

Develop Brand Awareness

Social media also gives you the opportunity to develop brand awareness in an engaging way. Through content such as blogs, videos, photos, and infographics, you can create content that resonates with your target audience and helps them remember your brand in a positive light. Furthermore, social media allows you to engage directly with customers through comments and messages—an invaluable opportunity for fostering relationships with existing clients and forming new ones with potential customers.

Generate Leads

Finally, one of the most powerful benefits of using social media is its ability to generate leads for your business. Through tactics such as lead magnets (free downloadable content) or incentive-based campaigns (such as discounts or giveaways), businesses are able to capture contact information from potential customers which can then be used for follow-up purposes such as email newsletters or sales calls. Additionally, using influencers or referral programs can further boost lead-generation efforts by helping businesses reach an even larger audience faster than they would without these tools.

Social media has become an integral part of any digital marketing strategy due to its ability to reach a wide audience at scale while also providing opportunities for building relationships with existing customers and generating leads from new ones. By taking full advantage of all that social media has to offer, companies can ensure that they stay at the top of their game when it comes to digital marketing success—and reap the rewards that come along with it!

Are you ready to get started with your social media marketing strategy? Contact us today for a free consultation!

Main source of article: https://www.webstrategyplus.com/the-power-of-social-media-marketing-for-your-business/

SEO Strategies: How Long Before You See Results?

Search Engine Optimization (SEO) is a crucial aspect of any digital marketing strategy. It helps improve the visibility of a website on search engines like Google, Bing, and Yahoo, leading to more traffic and potential customers. However, one of the most common questions business owners ask is how long it takes to see the results of SEO efforts.

The answer to this question is not straightforward, as it depends on several factors, including the competition in your industry, the size of your website, and the strength of your SEO strategy. However, some general guidelines can provide insight into how long you can expect to wait for SEO results.

The Competitiveness of Your Industry Matters

According to Forbes, “Generally speaking, websites can see improvement on search engines in 4 to 6 months with SEO, particularly if the site has a low level of competition.” This time frame assumes that the website in question is optimized for search engines and has high-quality content.

However, if the competition in your industry is intense, it may take longer to see results. This is because it takes time for search engines to recognize the changes you’ve made to your website, and it can take even longer for your website to climb the search engine rankings.

SEO Requires Ongoing Effort

It’s important to note that SEO is not a one-time effort. Maintaining and updating your website’s content and technical structure is crucial for ongoing success.

This includes regularly producing high-quality content, updating your website’s technical structure, and using appropriate keywords.

SEO Isn’t Just For Your Blog

Many business owners look to their blogs to integrate less competitive, long-tail keywords into their websites. While this is an excellent strategy that should be part of your SEO plan, your blog is only one section of your website where SEO should be integrated.

Ways to integrate SEO:

• Website Build

Before you even launch your website, you should plan SEO into your layout and content structure. SEO is more than keywords. Your image descriptions, page speed, and more will impact your SEO performance. Learn More.

• Optimize Your Existing Website

If you have an existing website and it’s not generating the traffic you expect, it might be time to consider improving your on-page SEO. On-page SEO integrates keywords your customer might search onto the pages of your website. This helps search engines get the right people to your website. Learn More.

• Local SEO

If your business caters to a local audience, your SEO strategy also needs to include local keywords. Local SEO helps your business integrate into the digital community of your local area, just like your business in the physical world is integrated into the local community. Learn More.

Get Started

The most important thing to do to get SEO results is to get started. It will take a little time to see results from your SEO efforts – 4 to 6 months or longer. But, a consistent and well-executed SEO strategy will provide long-term benefits and help establish your website as a trusted source of information in your industry.

Main source of article: https://www.webstrategyplus.com/seo-strategies-how-long-before-you-see-results/

5 Must Know SEO Trends To Get More Leads

If you want your business to thrive online, you need to stay focused on the big picture. That means is instead of getting completely wrapped up in a single channel, you should take a comprehensive approach to online marketing. So in addition to social media marketing and pay-per-click advertising, SEO also needs to be an active component of your strategy.

While SEO offers a lot of benefits, many people find this practice to be very confusing. One of the reasons there is so much confusion surrounding the subject of search engine optimization is because the field changes quite frequently. This can result in someone reading a guide online, only to later discover that the majority of what they read is outdated.

Since SEO does continue to evolve, we want to cover the most important trends you need to know

Analyze competitors

Because it’s harder than ever to get clear keyword data, the next best option is to analyze what competitors are doing for target keywords. By doing this type of analysis, businesses can find weaknesses and ways for them to make their own efforts even better.

Content is SEO

Now that the Internet has become so populated and busy, trying to do SEO without a consistent stream of quality content is next to impossible. Since content is absolutely essential for SEO success, it’s important for businesses to create as much synergy as possible between these two efforts.

Mobile is now and the future

Although mobile app development continues to receive a lot of attention, many people forget about the importance of mobile SEO. Because mobile Internet usage has become so substantial and continues to grow, it’s very important for businesses to make things like responsive web design a top priority.

Set clear goals and figure out how to measure them

The most common source of SEO frustration for businesses is not having a clear goal of what they’re trying to accomplish. While the ultimate goal is to bring more targeted traffic to a site, that big goal needs to be broken down into smaller and more actionable ones. On top of that, it’s important to find the right way to measure progress.

Don’t keep SEO in a vacuum

While there was a time when plenty of businesses approached SEO like some kind of isolated science, that’s no longer an option. Because this practice now encompasses so much, it’s important for SEO efforts to be fully integrated into a company’s online and offline marketing efforts.

Recently named as one of the top SEO 15 companies in the U.S. by SEOblog.com, Web Strategy Plus is a one-stop-shop, handling everything from SEO to website development to social media management to Google ads. Our team is ready to optimize your website so you can make more sales. Contact us for your free consultation today!