Wednesday, 27 November 2019

Why Your Company Needs a Social Media Policy

Why Your Company Needs a Social Media Policy

One of the best ways for companies to get more out of their social media efforts is to get their employees involved. Not only does including employees in social media make it easier to consistently produce content, but having multiple perspectives is interesting for customers and other individuals who follow or encounter your company on social media.

Although there’s a lot of value in including employees from all parts of your company in social media, this idea generally brings up the same concern. That concern is how can a company be sure that the employees who are communicating on behalf of the company will do so in a way that reflects the company’s brand and avoid posting things that could have a negative impact. Continue Reading...

Thursday, 21 November 2019

What Matters Most for Business Web Design in 2020?

What Matters Most for Business Web Design in 2020?

If you look back at web design, you’re not going to be surprised by how much different it looks than modern designs. However, even if you only go back to 2005 or 2010, you will likely be surprised by the differences you see during this relatively short amount of time.

Because the Internet and the technology that drives it changes so quickly, we often don’t realize how much things evolve over the course of just a few years. This is especially true with regards to web development and design. Since many changes are done in an incremental manner, it’s something that’s not immediately apparent. But once you compare it to past designs, all the changes become very obvious. Continue Reading...

Wednesday, 20 November 2019

Social Marketing Tips To Survive The Ever-Changing Facebook Algorithm

Social Marketing Tips To Survive The Ever-Changing Facebook Algorithm

One of the biggest challenges of social media marketing is the constantly changing landscape of sites like Facebook. While it’s clear that social media is now a key component of the Internet and is here to stay, that doesn’t change the fact that individual sites are continuously changing everything from design elements to their core functionality.

Whether a site makes a change because they want to provide a better experience to users or simply because they’re trying to make more money, what matters to you as a social media marketer is staying on top of these changes and knowing how to adapt your strategy. Since Facebook has made algorithm updates a frequent practice, let’s take a look at four ways you can prevent even a major update from derailing your social efforts: Continue Reading...

Monday, 18 November 2019

Learn Why Your Business Should Utilize Infographics

Learn Why Your Business Should Utilize Infographics

Whether it’s through your business or personal social media profiles, you’ve probably seen countless infographics over the years. The reason that infographics are so popular on social media is because they possess multiple traits. Those traits include being attractive, grabbing attention, providing educational value and expressing creativity.

Infographics have become and remained so popular that there are critics who have said that this medium would fizzle out. But while Google did take action against unsavvy SEO providers that abused infographics to help build links, quality infographics that deliver on what they promise continue to be extremely popular on social media. Continue Reading...

Sunday, 3 November 2019

6 SEO Tips and Tricks

One of the reasons search engine optimization is so challenging is because it’s a tactic that’s always changing. If you want to stay ahead of the curve, here are the SEO tips and tricks you need to know:

#1 Make Your Site Faster

Google knows that if a visitors has to wait forever for a site to load, it’s almost guaranteed that they’re going to abandon that site. Because Google doesn’t want to send visitors to sites that don’t properly serve their needs, Google has made site speed a major element of their ranking algorithm. Continue Reading...

Friday, 25 October 2019

Why Your Business Should Consider a Pay Per Click Campaign

Why Your Business Should Consider a Pay Per Click Campaign

When businesses think of strategies like social media marketing or SEO, they often think of them as all or nothing propositions. While it’s easy to understand why this mindset is so common, the reality of online marketing is that the best results generally come from utilizing multiple channels at the same time.

The Internet is a very busy place. Because there’s so much happening online, people’s attention is constantly being pulled in a dozen different directions. That’s why it’s usually not realistic to think that people are going to come across your business one time and immediately become a customer. Continue Reading...

Thursday, 17 October 2019

5 Killer Content Marketing Strategies That Engage Mobile Readers

5 Killer Content Marketing Strategies That Engage Mobile Readers

When people go online, there’s a good chance they’re doing it from a mobile device. Whether it’s on their phone while they’re out or using a tablet from the comfort of their couch, these devices are changing the way people of all ages interact with online content. What’s interesting about this behavior is it may not always be mirrored by the people creating the content that’s so often consumed on mobile devices.

Many content creators prefer to use laptops or even dual monitors as they create content that will be published online. While there’s nothing wrong with that type of workflow, it is important for creators and businesses to remember that the content they publish may be accessed on small screens with slower mobile connections. Continue Reading...