What Can a Web Development Company in Cincinnati Do for You?

If you have a new business, you already understand the importance of having an online presence for it. And if you have an established business with an online presence but are unhappy with how it's currently performing, you're likely looking for a way to improve it.

The best solution for both of these scenarios is to work with a web development company in Cincinnati. Although there are other approaches you can take, we want to share five reasons why working with a web design company in Cincinnati is by far the best:

1. Avoid Common Mistakes

The open and flexible nature of the web means there are many ways to approach development projects. However, that doesn't mean all those options are equal. It's easy to get deep into a project before realizing that a mistake was made with the overall approach. An experienced development company will help you avoid these types of pitfalls.

2. Choose the Right Technology

There are no shortage of technologies for developing online properties. Some of these technologies have been around for a long time, while others are brand new. What really matters is choosing a technology that's going to work well with all the specific requirements for your project. As a Joomla development company that also regularly uses other technologies like WordPress, we can evaluate the specs of your project and help you choose the ideal technology.

3. Refine Your Strategic Vision

It's important to have clear goals for any web development project. Because there are so many pieces involved in this type of project, it's very helpful to have a development company on your side who can help you evaluate your goals from both a micro and macro level.

4. Document All the Essentials

It's amazing how quickly the Internet evolves. Major changes to the online landscape tend to happen every couple of years. As a result, most development projects aren't going to stay static forever. Instead, they're going to evolve over time. When changes or updates are made, it's extremely useful to have documentation that explains what's already been done. With a web development company in Cincinnati, you can count on having all of that documentation in place.

5. Ongoing Support

When a project is built on a great content management system (CMS), it will be easy for you and your team to make updates. But it's still normal to have questions about a web property from time to time. By working with a development and design company, you will have access to support whenever those types of questions come up.

If you want to avoid common mistakes, choose the right technology, refine your strategic vision, document all the essentials and have access to ongoing support, our web development company in Cincinnati can help. Call Web Strategy Plus now at 513-399-6025 to discuss your project.

Cincinnati Web Design Trends for 2018

If you're in the process of looking for a Cincinnati web design professional because you're planning to launch a new site or redesign your existing site in 2018, here are the most important trends you'll want to discuss during your consultation:

1. Prioritizing Mobile

Over the last few years, online consumer behavior has continued shifting to mobile devices. Many websites have now reached the point where they get more mobile visitors than people using a desktop or laptop. Google has also started including mobile compatibility in their ranking algorithm. This shift is why mobile needs to be much more than an afterthought. Instead, it should be a starting point for a new web design project.

2. Leading with Typography

Since so many people are using smaller screens and slower mobile connections to browse the web, you don't want a site with lots of large elements that take a long time to load. At the same time, you want a site that looks great and reflects your brand. This is where typography can be very helpful. By using typography as a central design element, it's possible to create a site that always loads quickly and looks great on screens of any size.

3. Emphasizing Content

Your business should definitely have a website that looks great. But simply having a nice site isn't enough to bring in new customers for your business. Using your website as a customer acquisition tool also requires great content. Having great content on your site will help your site rank well in Google. It will also give visitors a reason to take action.

One thing to keep in mind is because there's so much competition online, simply publishing content is no longer enough. This content also needs to be promoted and marketed. Making these actions as seamless as possible is why WordPress development services are so useful. When your site is built on this content management system (CMS), you'll be in the best position to manage the creation and promotion of content.

4. Centered Around Conversions

For every 100 people who come to your website, the best case scenario is that 5 to 10 are actually ready to buy. An important part of web development Cincinnati services is removing any friction from the buying process. Just keep in mind that what's equally important but easy to overlook is trying to connect with the 90 to 95 people who aren't ready to buy. A great strategy for that is giving people a reason to sign up for your email list. Professional WordPress development services can ensure that your site has all the features needed to maximize email signups.

If you want to discuss these topics in detail and how they relate to your Cincinnati web design needs, call us now at 513-399-6025.