Saturday 28 September 2019

B2B vs B2C Marketing: What Sets Them Apart?

In order to grow, both business-to-business (B2B) and business-to-consumer (B2C) companies need marketing. While there is plenty of overlap between B2B and B2C marketing, being truly successful with either form of marketing requires several key elements.

To help ensure your company’s marketing is on the right track, we’re going to get to the root of B2B and B2C companies. We will then take a look at the specific marketing elements that are most important for each. Continue Reading...

Friday 27 September 2019

Proven Ways to Increase Your Email Clickthrough Rates

Proven Ways to Increase Your Email Clickthrough Rates

Whether it’s your weekly newsletter or an email announcing a special promotion, the goal of most of the emails your business sends out is to get the recipients to click a link in the email and then take a specific action on your website.

The first step in this process is getting as many recipients as possible to open the marketing emails you send. Since there’s plenty of free information online about how to write great email subject lines, this post is going to focus on how to get people to click a link once they’ve opened your email.

Regardless of how well your current marketing emails are performing in terms of clickthroughs, here are seven different ways to increase that important metric: Continue Reading...

Monday 23 September 2019

How Important Are Images in a Website Strategy?

If you want your website to be as compelling as possible to the people who visit it, images need to be a part of your overall website strategy. Once you start thinking about this aspect of your website, it’s important to understand that not all images are equal. A common mistake both business owners and web designers make is going with the first image that looks good to them. Even though this may ultimately be better than not having any images on a website, this type of selection is unlikely to maximize the effectiveness of those images. To get the best results from the images you add to your website, it’s vital to take a few different factors into account: Continue Reading...

Wednesday 18 September 2019

PPC Advertising Needs to Be Part of Your Online Toolbox

PPC Advertising Needs to Be Part of Your Online Toolbox

There are two common misconceptions about PPC advertising. The first is that it’s too expensive for anyone but members of the Fortune 500. While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size.

The second big misconception is you have to choose either PPC or SEO. In reality, these two methods can complement each other really well. Whether you’ve got a new site or have just now decided to start investing in SEO, organic traffic takes time to build. So instead of getting impatient, you can use PPC to start getting traffic now. And even once the organic traffic does start flowing, you can continue using PPC for things like deciding which terms are worth investing in with SEO. Continue Reading...

Saturday 14 September 2019

5 Ways to Grow Your Pet Business With Social Media

5 Ways to Grow Your Pet Business With Social Media

It’s estimated that pet owners spent just under $70 billion in 2018. Although people outside the industry might assume that was a typo, any business owner who serves this industry understands that pet parents are more than willing to spend plenty of money on goods and services for their animals.

While the pet industry presents a lot of opportunities, there’s also no shortage of competition. The good news is there are still lots of ways to make your pet business stand out. If you want to make 2019 your best year yet, here are the five best ways to market your business: Continue Reading...

Thursday 12 September 2019

How to Make SEO and UX Design a Winning Combination

How to Make SEO and UX Design a Winning Combination

The goal of search engine optimization is to bring targeted visitors to your website. When SEO is done correctly, your website will rank at the top of Google for a variety of highly relevant searches. However, it’s important to understand that SEO is just part of the equation for online business success. Once those targeted visitors arrive, they need to have a great experience on your website. If your SEO is strong but your focus on user experience is weak, the traffic you work so hard to attract is going to leave your site and never return.

Another reason that UX design is something that should be thought about under the same umbrella as SEO is Google continues to place more emphasis on user actions when calculating its search engine rankings. That means regardless of how many quality links you build, if your site has serious problems like the majority of visitors clicking the back button shortly after arriving, it’s going to be very difficult for your site to achieve the best possible rankings. Continue Reading...

Monday 2 September 2019

Top 5 Ways to Get More Views, Engagement and Shares for Your Facebook Videos

Top 5 Ways to Get More Views, Engagement and Shares for Your Facebook Videos

If you heard someone talking about an online platform where over one hundred million hours of videos are watched every day, there’s a good chance you would assume they were talking about YouTube. While that’s a completely reasonable guess, it’s surprisingly not the answer. Thanks to Facebook’s focus on video over the last couple of years, they’re now a platform that’s responsible for all that video consumption every single day.

Given that people are already watching so much video on Facebook, it makes sense to use this specific type of content to promote your business. So whether you’ve already tried publishing some videos on Facebook or are interested in adding this type of content to your strategy throughout the rest of the year, we have five proven tips that will help you get more views, engagement, and shares on every Facebook video you publish: Continue Reading...