Why Your Business Should Consider a Pay Per Click Campaign

When businesses think of strategies like social media marketing or SEO, they often think of them as all or nothing propositions. While it’s easy to understand why this mindset is so common, the reality of online marketing is that the best results generally come from utilizing multiple channels at the same time.

The Internet is a very busy place. Because there’s so much happening online, people’s attention is constantly being pulled in a dozen different directions. That’s why it’s usually not realistic to think that people are going to come across your business one time and immediately become a customer. Continue Reading...

PPC Advertising Needs to Be Part of Your Online Toolbox

There are two common misconceptions about PPC advertising. The first is that it’s too expensive for anyone but members of the Fortune 500. While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size.

The second big misconception is you have to choose either PPC or SEO. In reality, these two methods can complement each other really well. Whether you’ve got a new site or have just now decided to start investing in SEO, organic traffic takes time to build. So instead of getting impatient, you can use PPC to start getting traffic now. And even once the organic traffic does start flowing, you can continue using PPC for things like deciding which terms are worth investing in with SEO. Continue Reading...