7 SEO Facts Business Owners Must Keep In Mind

If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most important components can be distilled into seven key facts:

1. Change is Inevitable

Not only has Google developed a reputation for regularly rolling out major changes to their algorithm, but many other aspects of online marketing also change on a regular basis. Because this type of change is going to happen, it’s important to account for it in any strategies you develop.

2. SEO Isn’t Something to Set and Forget

While there are certain optimization tactics you can do one time and then be done with for the foreseeable future, SEO is an ongoing effort. When businesses fail to commit to SEO, it’s nearly impossible for them to get the results they want.

3. Mobile SEO Matters

Using a responsive design for your website is a good starting point for mobile SEO. However, because local website optimization also plays a role in these rankings, it’s important to address additional issues as well. Geo-targeting, user navigation, and customized experiences are all factors that can play a role in how well a website ranks in mobile search results.

4. Your CMS Can Make or Break Your Rankings

Choosing a new CMS isn’t a decision that should be taken lightly. One of the many ways it can affect your site is through rankings. While an optimized CMS can provide a lot of help in terms of rankings, the wrong one can hold you back. And even if a quality CMS is selected, it’s important to transition properly in order to protect any existing rankings.

5. Small Changes Can Have a Big Impact

This reality of SEO is a double-edged sword. Since there are times when trying to rank can be very frustrating, it’s reassuring to know that the rankings your site deserves may just be a small change away. On the other hand, if you’ve managed to establish very good rankings, it can be a little scary to realize that even if it’s something small, making the wrong change to your site can have very serious consequences.

6. SEO Shouldn’t Exist in a Bubble

A big part of getting the most out of search engine optimization for business is understanding that this practice doesn’t exist in a bubble. While it is important to ensure that all of your SEO efforts are in the hands of capable professionals, you also need to take into account how search engine optimization interacts with everything else you’re doing online and offline. By finding the best ways to integrate all of your efforts, you’ll be able to generate the best possible results.

7. Google Doesn’t Owe You Anything

While this last point may sound harsh, the sooner you take it to heart, the sooner you’ll be able to develop a truly effective SEO strategy for your website.

If you want to work with an SEO company that can help you stay on top of this ever-changing landscape, contact us today to schedule a consultation.

10 Signs Your Company Needs a Website Redesign

When do you know that your company needs a website redesign? In many cases, it’s not just because of a single factor. Instead, it’s the result of a combination of factors. And if you’re wondering what factors most often lead to businesses deciding to look for redesign services, that’s exactly what we’re going to cover right now:

Not Responsive

Responsive design refers to a design style that allows a website to automatically resize to any screen. Since so many Internet users are now getting online with their phones and tablets, a responsive design is vital for ensuring they all have a consistent experience.

Difficult to Update

Regardless of what someone may have told you in the past, in 2014, there’s no reason for a site to be difficult to update. If you’re comfortable checking your email and using Microsoft Word, you have all the skills needed to update your site whenever you want. However, if your site is out of date, you’re going to need professional redesign services to bring your site up to date and ensure it’s actually easy to use.

Unnecessary Clutter

Are there multiple buttons, badges, and other elements on your site that don’t serve a real purpose? If so, enlisting website redesign services to remove them will increase your site’s conversion rate by preventing your visitors from being distracted or annoyed.

Slow

When it comes to really compelling reasons to opt for a website redesign, a slow site is a big one. Having a site that takes forever to load means you’re regularly losing visitors. There’s also a good chance you’re not ranking as well as you could in Google with a faster site.

High Bounce Rate

If your analytics show that a significant number of visitors are hitting the back button before visiting a second page, you need the assistance of website redesign services to identify what’s going wrong and how it can be fixed.

Erosion of Traffic

A healthy website is one that sees a steady increase in traffic. If your traffic is moving in the other direction, redesigning it may be exactly what’s need to turn that negative trend around.

Looks Outdated

If it looks like it’s been five or even ten years since your site was updated, redesign services can give it a facelift so visitors won’t ever assume your site’s been abandoned.

Not Working Correctly

Online users don’t have the patience for sites that don’t work correctly. So if there are one or more features on your site that are currently malfunctioning, it’s time to deal with them through a redesign.

Search Engine Issues

Are there multiple error messages when you log into your Google Webmaster Tools account? If so, there’s a good chance a website redesign will be the best way to tackle them.

Links from Old Designers

If there are links on your site from redesign services you’ve enlisted in the past but no longer work with, an overhaul can remove them, as well as address any of the other issues we covered above.

Although deciding that you are going to have your site redesigned is a big decision, as long as you enlist the website redesign services of proven professionals, you’ll find that the process goes smoothly and the end result is exactly the type of website that you want.

Original content source: https://www.webstrategyplus.com/10-signs-company-needs-website-redesign/