10 Signs Your Company Needs a Website Redesign

When do you know that your company needs a website redesign? In many cases, it’s not just because of a single factor. Instead, it’s the result of a combination of factors. And if you’re wondering what factors most often lead to businesses deciding to look for redesign services, that’s exactly what we’re going to cover right now:

Not Responsive

Responsive design refers to a design style that allows a website to automatically resize to any screen. Since so many Internet users are now getting online with their phones and tablets, a responsive design is vital for ensuring they all have a consistent experience.

Difficult to Update

Regardless of what someone may have told you in the past, in 2014, there’s no reason for a site to be difficult to update. If you’re comfortable checking your email and using Microsoft Word, you have all the skills needed to update your site whenever you want. However, if your site is out of date, you’re going to need professional redesign services to bring your site up to date and ensure it’s actually easy to use.

Unnecessary Clutter

Are there multiple buttons, badges, and other elements on your site that don’t serve a real purpose? If so, enlisting website redesign services to remove them will increase your site’s conversion rate by preventing your visitors from being distracted or annoyed.

Slow

When it comes to really compelling reasons to opt for a website redesign, a slow site is a big one. Having a site that takes forever to load means you’re regularly losing visitors. There’s also a good chance you’re not ranking as well as you could in Google with a faster site.

High Bounce Rate

If your analytics show that a significant number of visitors are hitting the back button before visiting a second page, you need the assistance of website redesign services to identify what’s going wrong and how it can be fixed.

Erosion of Traffic

A healthy website is one that sees a steady increase in traffic. If your traffic is moving in the other direction, redesigning it may be exactly what’s need to turn that negative trend around.

Looks Outdated

If it looks like it’s been five or even ten years since your site was updated, redesign services can give it a facelift so visitors won’t ever assume your site’s been abandoned.

Not Working Correctly

Online users don’t have the patience for sites that don’t work correctly. So if there are one or more features on your site that are currently malfunctioning, it’s time to deal with them through a redesign.

Search Engine Issues

Are there multiple error messages when you log into your Google Webmaster Tools account? If so, there’s a good chance a website redesign will be the best way to tackle them.

Links from Old Designers

If there are links on your site from redesign services you’ve enlisted in the past but no longer work with, an overhaul can remove them, as well as address any of the other issues we covered above.

Although deciding that you are going to have your site redesigned is a big decision, as long as you enlist the website redesign services of proven professionals, you’ll find that the process goes smoothly and the end result is exactly the type of website that you want.

Original content source: https://www.webstrategyplus.com/10-signs-company-needs-website-redesign/

4 Great Ways to Find More Customers Online in 2018

If your business has a website that performed decently well last year but you feel like there's still plenty of room for improvement, chances are you're right. As the holiday season and many other indicators throughout 2017 showed, people are spending more of their time online. What's interesting is much of this increased time isn't spent on desktops or laptops. Instead, people are using their phones to stay connected wherever they are.

Because people are naturally moving more of their attention online, the opportunity for businesses is significant. So if you want to make 2018 the best year your business has ever had online, here are four options for connecting with more customers:

1. Redesign Your Website

One reason your business website may not be performing as well as you'd like is there are some issues holding it back. From a site that loads slow to a design that looks outdated, there are a number of problems that can prevent visitors from turning into customers. The good news is our website redesign company in Cincinnati can identify and solve all of these problems for you. With our expert help, you can get a website redesign that looks great, loads fast and is fully compatible with mobile devices of all sizes.

2. Publish Blog Posts

There are a number of ways that consistently publishing blog posts can help your business. Blog posts give you the opportunity to cover a wide range of relevant topics, which increases the likelihood that a potential customer will come across your business. Blogging can also help you build a community of people who will take the initiative to share your content and tell others about your business.

3. Get Social

This ties directly into the positive effects that consistent blogging can have on a business. Even though the social media landscape has changed a lot over the last few years, it's still an incredible way to reach and connect with people who are interested in what your business has to offer. If diving into social seems overwhelming, our free social media score tool is a great starting point.

4. Improve Your Website's SEO

When done correctly, search engine optimization still presents a huge opportunity for bringing in customers in 2018. The key to finding success with SEO is taking a holistic approach. This can mean making site changes with website development services and web design in Cincinnati, as well as doing off-page work like building quality backlinks.

If you'd like to discuss any of these options in more detail with the Web Strategy Plus team, you can reach us by calling 513-399-6025.

How to Approach SEO in 2018

Search engine optimization remains one of the best ways for businesses to bring highly targeted visitors to their website. While the ROI on search engine optimization can be very appealing, SEO does require a lot of work. Not only is there an upfront investment that needs to be made to lay the foundation for SEO success, but the always evolving nature of search engine optimization means that ongoing work is a must.

If you want to increase the number of visitors who come to your site from Google, here are four ways to work towards this goal in 2018:

1. Speed Up Your Site

The amount of emphasis Google puts on page speed has continued to increase over the last few years. We're at the point where it's extremely difficult for a slow website to rank well in Google. If you have concerns that the amount of time it takes your site to load is hurting your rankings, working with website development in Ohio professionals can get your site running faster.

2. Build the Right Type of Links

Google has made it clear that link quality is much more important than quantity. So even though services that promise hundreds of links may sound appealing at first, those links are much more likely to hurt your rankings instead of helping them. Focusing on link building opportunities like outreach and press mentions will do much more for your rankings over the long-term.

3. Optimize for Mobile

Like page speed, Google has made mobile one of the most important elements in their ranking algorithm. With many sites receiving more than half of all their traffic from mobile devices, using techniques like responsive design to create a seamless experience on mobile is just as important for your overall online efforts as it is for SEO. If you're unhappy with your site's current mobile performance, web design in Cincinnati by Web Strategy Plus can help.

4. Update Old Content

Does your site have a blog that's been regularly updated over the last few years? If so, your site has a lot of valuable content. While some of those posts are probably bringing in a significant amount of traffic, others may not be performing as well as they should. By looking through your analytics, you'll be able to identify posts that are good candidates for updating. Taking the time to perform tasks like keyword optimization and adding extra information to those posts may be all that's needed to move them to the top of Google.

If you want to make 2018 the best year for your business in Google, be sure to take a look at our search engine optimization services and website redesign services.

How Important is Design in 2017?

When people look at incredibly successful companies like Apple, one of the questions they often ask is what separates this specific company from all of its competitors. In the case of Apple, one of the answers that most people agree with is design. For the last couple of decades, Apple has placed a huge emphasis on the design of everything it does. From the company’s products to their marketing efforts, Apple has a design aesthetic that’s unmistakable.

While it’s easy to write-off a company like Apple as an outlier, the importance of design can be seen across all kinds of companies. Even though they’ve only been around for a few years, startups like Casper have used design to make a big splash. And the positive impact of design isn’t limited to physical products. You can look across the landscape of software as a service (SaaS) companies and find plenty of newcomers that have been able to take significant share away from incumbents simply by putting more thought into the design of their user experiences.

Given the significant role that design can play, we want to go over a few more reasons why design is so important to businesses in 2017 and beyond:

It Sells

With a topic like design, it’s easy to get so into the theory of this practice that it seems too abstract to really move the needle for a business. Dispelling this feeling is part of why The Design Council conducted a thorough review of 63 FTSE (Financial Times Stock Exchange) companies. Over the course of this decade-long study, The Design Council discovered that companies which prioritized design outperformed the FTSE 100 Index by an incredible two hundred percent. Based on these findings, every $100 invested in things like logo designing services would result in $225 in additional revenue.

Creates Trust

Multiple studies have found that when people visit a site with great design, they instantly trust it more than a site with poor design. While there are sites that have succeeded in spite of poor design, there’s no reason to put your business at this disadvantage when there’s a clear solution.

Brand Value and Retention

In an era when people are bombarded with more advertising and marketing messages than ever before, the value of branding only continues to increase. While branding encompasses more than just aesthetics, design plays an important role in this process. Creating a brand with a look that people respond to will increase how memorable your business is, as well as its overall value.

Now that you know more about exactly why design is so important, you may be wondering what this means for your business. Since great design isn’t something that happens overnight, it’s very useful to have an experienced team on your side. So if you’re looking for web design in Cincinnati or other graphics designing services, Web Strategy Plus is ready and able to take your design efforts to the next level.