4 Great Ways to Find More Customers Online in 2018

If your business has a website that performed decently well last year but you feel like there's still plenty of room for improvement, chances are you're right. As the holiday season and many other indicators throughout 2017 showed, people are spending more of their time online. What's interesting is much of this increased time isn't spent on desktops or laptops. Instead, people are using their phones to stay connected wherever they are.

Because people are naturally moving more of their attention online, the opportunity for businesses is significant. So if you want to make 2018 the best year your business has ever had online, here are four options for connecting with more customers:

1. Redesign Your Website

One reason your business website may not be performing as well as you'd like is there are some issues holding it back. From a site that loads slow to a design that looks outdated, there are a number of problems that can prevent visitors from turning into customers. The good news is our website redesign company in Cincinnati can identify and solve all of these problems for you. With our expert help, you can get a website redesign that looks great, loads fast and is fully compatible with mobile devices of all sizes.

2. Publish Blog Posts

There are a number of ways that consistently publishing blog posts can help your business. Blog posts give you the opportunity to cover a wide range of relevant topics, which increases the likelihood that a potential customer will come across your business. Blogging can also help you build a community of people who will take the initiative to share your content and tell others about your business.

3. Get Social

This ties directly into the positive effects that consistent blogging can have on a business. Even though the social media landscape has changed a lot over the last few years, it's still an incredible way to reach and connect with people who are interested in what your business has to offer. If diving into social seems overwhelming, our free social media score tool is a great starting point.

4. Improve Your Website's SEO

When done correctly, search engine optimization still presents a huge opportunity for bringing in customers in 2018. The key to finding success with SEO is taking a holistic approach. This can mean making site changes with website development services and web design in Cincinnati, as well as doing off-page work like building quality backlinks.

If you'd like to discuss any of these options in more detail with the Web Strategy Plus team, you can reach us by calling 513-399-6025.

How to Hire a Web Design Company in 2017

If your business is in need of website development services, you probably already know that you need to hire a web design company. Unfortunately, trying to figure out where to start in your search for the right company can feel quite overwhelming.

Since getting the right information you need during this process can be a challenge, we want to cover five helpful tips for hiring a web design company that will help your business improve its online performance in 2017 and beyond:

1. Avoid the DIY Route

As you start your search for a web design company, chances are you will come across at least a few options for DIY website builders. Although these tools may seem appealing in terms of price, the amount of time they would drain from your business to produce a subpar website means you're much better off sticking with a professional.

2. Don't Make Price the Deciding Factor

You probably have at least a ballpark estimate of how much you want to spend on this project. While it is a good idea to get quotes from multiple companies, making your final decision based on who has the lowest bid is almost never a good idea. You definitely get what you pay for with website design, which is why trying to save a little money and ending up with a site that's plagued with problems simply isn't worth it.

3. Go with a CMS

CMS stands for content management system. This term refers to a platform that makes it easy to manage the actual content of your website. The reason you want to work with a web design company that will build around this type of system it will give your team the ability to easily make changes to your existing content or add new content like blog posts without requiring any technical expertise.

4. Think About Your Overall Digital Strategy

You don't want your website to be an island. Instead, you want it to be the central hub for all your online marketing activity. That includes things like SEO and social media marketing. Because these channels can make or break the success of your website, it's a really good idea to work with a web design company that understands how to look at your digital strategy as a whole.

5. Look for Relevant Experience

You don't necessarily need to choose a web design company that has experience working with a business exactly like yours. However, it is helpful to choose a company with relevant experience. Doing so will make it easier to avoid a number of issues and ensure the project stays on the right track.

If you want to work with a company that you can count on to center your web design project around accomplishing specific goals for your business, be sure to take a look at our web design services and then contact us for a free consultation.