5 Reasons a Company Website Isn’t Optional: It’s a Necessity to Survive and Thrive

While starting a small business can be a very rewarding experience, that doesn’t mean that it’s without challenges. Because there’s no shortage of obstacles that can stand in the way of small business success, it’s important to give yourself every advantage possible. One of those very important advantages is to have a website. Since people spend so much time searching online, not having a website means that you’re missing out on the opportunity to connect with a lot of potential customers.

To understand exactly why having a website is a necessity for any small business that wants to succeed, let’s go over four different specific benefits:

Protect Your Reputation

Good online reviews of your business can really help it flourish. Unfortunately, it only takes one negative review to undermine all the other good things that have been said about you. The good news is if you have a website, you can publish content on it that is specifically designed to help make any online negativity about your business less visible.

Increase Customer Loyalty

When you have a website, it’s easy to add a sign-up form so people can give you their email address. Depending on your specific type of business, you can then send the people who sign up anything from a bi-weekly newsletter to coupons. The key takeaway is regardless of what you decide is best to send, as long as it provides value, it will help to increase customer loyalty.

Attract Highly Targeted Traffic from Google

Although we touched on this in the opening paragraph, it’s such an important topic that it’s worth discussing in detail. When people use Google to search for a specific keyword phrase, they’re basically saying exactly what they need at that time. So if your website appears in the list of results that show up and the searcher clicks your link, there’s a very good chance that they’re going to want to do business with you.

Serves as a Hub for Social Media Promotion

There’s a lot of value in using social media to promote your business. The one caveat is in order to maximize results, you need a central hub where you can drive traffic from all the different social sites you use. By having a website, accomplishing that goal will be quite easy to do.

Your Website Needs to Be Visible in Google

As you can see from several of the benefits above, small businesses will only gain those things if they not only have a website but have a website that shows up in Google. While making your website visible in Google for relevant searches may seem like some kind of magic, the reality is it simply requires an effective marketing strategy. So whether you already have a website but need to increase visibility, or you want to have a website built that is fully search engine optimized, your best option is to work with an experienced design, development and marketing agency.

Learn Why Your Business Should Utilize Infographics

Whether it’s through your business or personal social media profiles, you’ve probably seen countless infographics over the years. The reason that infographics are so popular on social media is because they possess multiple traits. Those traits include being attractive, grabbing attention, providing educational value and expressing creativity.

Infographics have become and remained so popular that there are critics who have said that this medium would fizzle out. But while Google did take action against unsavvy SEO providers that abused infographics to help build links, quality infographics that deliver on what they promise continue to be extremely popular on social media. Continue Reading...

6 SEO Tips and Tricks

One of the reasons search engine optimization is so challenging is because it’s a tactic that’s always changing. If you want to stay ahead of the curve, here are the SEO tips and tricks you need to know:

#1 Make Your Site Faster

Google knows that if a visitors has to wait forever for a site to load, it’s almost guaranteed that they’re going to abandon that site. Because Google doesn’t want to send visitors to sites that don’t properly serve their needs, Google has made site speed a major element of their ranking algorithm. Continue Reading...

The 4 Best Social Media Marketing Tactics Businesses Need to Know

Over the last few years, social media marketing has gone from a practice that many people questioned the effectiveness of to something that businesses of all sizes view as essential. But just like other online strategies such as SEO, knowing that social media marketing is important doesn’t make it easy. Given that large platforms like Facebook and Instagram continue to change their algorithms, many businesses struggle to use their social reach to connect with the types of prospects they care about.

If you’re committed to finding success with social media marketing but aren’t sure where to focus your attention, we’ve put together the top four social media marketing tactics that will help you thrive: Continue Reading...

Facebook’s New Algorithm - What Does It Mean for Your Business?

In 2012, YouTube made a big change to their algorithm. That change was prioritizing time watched over clicks. The goal of this significant change was to reward creators who made engaging videos instead of those who were simply good at crafting “clickbait” thumbnails.

Over the last year, Facebook has received a lot of negative press coverage. Much of this coverage related to concerns about Facebook’s influence on the latest US presidential election. There have also been concerns raised that the content many people are consuming on Facebook is making them less happy. Continue Reading...

4 Essential Tips for Effective Social Media Marketing

Although people are spending more time than ever on social media, that doesn’t mean reaching potential customers through social media marketing is easy. The reason it’s actually quite challenging for a business to stand out on any social platform is there’s a lot of noise and competition. Since publishers and businesses across countless industries have realized the opportunity that social media presents, simply posting a few links every now and then on a profile isn’t going to generate meaningful traction.

If you want to get real results from social media marketing, it’s important to take a strategic approach. That’s why we want to share four tips that can help you maximize the effectiveness of the time you put into social media: Continue Reading...

Instagram Marketing - The 5 Tips You Need to Know

Although Instagram is by no means a new social media network, its popularity has really exploded over the last couple of years. While the visual nature of Instagram makes it a no-brainer for fashion brands and other companies that sell products, this channel can also work great for countless other companies as well. From SaaS tools to service providers, the key to making Instagram a viable marketing channel is understanding what users want to see and how to connect with a target audience. So with those goals in mind, we want to cover five tips that will put your Instagram marketing on the fast track: Continue Reading...

How Important Are Images in a Website Strategy?

If you want your website to be as compelling as possible to the people who visit it, images need to be a part of your overall website strategy. Once you start thinking about this aspect of your website, it’s important to understand that not all images are equal. A common mistake both business owners and web designers make is going with the first image that looks good to them. Even though this may ultimately be better than not having any images on a website, this type of selection is unlikely to maximize the effectiveness of those images. To get the best results from the images you add to your website, it’s vital to take a few different factors into account: Continue Reading...

5 Ways to Grow Your Pet Business With Social Media

It’s estimated that pet owners spent just under $70 billion in 2018. Although people outside the industry might assume that was a typo, any business owner who serves this industry understands that pet parents are more than willing to spend plenty of money on goods and services for their animals.

While the pet industry presents a lot of opportunities, there’s also no shortage of competition. The good news is there are still lots of ways to make your pet business stand out. If you want to make 2019 your best year yet, here are the five best ways to market your business: Continue Reading...

Top 5 Ways to Get More Views, Engagement and Shares for Your Facebook Videos

If you heard someone talking about an online platform where over one hundred million hours of videos are watched every day, there’s a good chance you would assume they were talking about YouTube. While that’s a completely reasonable guess, it’s surprisingly not the answer. Thanks to Facebook’s focus on video over the last couple of years, they’re now a platform that’s responsible for all that video consumption every single day.

Given that people are already watching so much video on Facebook, it makes sense to use this specific type of content to promote your business. So whether you’ve already tried publishing some videos on Facebook or are interested in adding this type of content to your strategy throughout the rest of the year, we have five proven tips that will help you get more views, engagement, and shares on every Facebook video you publish: Continue Reading...

5 Tips for Social Media Content Creation

Here we have listed the top 5 tips for social media content creation; such as - be relevant, be different, be careful with your posting strategy, be current, and be grateful.

1) Be relevant. Make sure you have a good mix of content types. For example, call-to-actions with non commercial posts, contests, industry news etc. 80% of your content has to focus on your fans’ needs and interests and 20% should promote your brand. Continue Reading...

Increase Online Revenue and Grow Your Brand with Facebook Advertising

Did you know that there are more than 1.5 billion people who use Facebook around the world? With that number projected to grow over the next two years, Facebook provides businesses with the opportunity to connect with their customers and build an online audience for their products.

Why Use Facebook?

With so many online users, advertising with Facebook ensures you have the opportunity to maximize the exposure of your brand, that’s why more than 3 million businesses use it to generate sales, drive conversions, and help build their audience. Because Facebook ads are designed to maximize limited space they’re perfect for all kinds of marketing from lead generation, attention driver campaigns, and even retargeting. Facebook ads have a proven model for success, that’s why more than 95% of social media marketers say it’s the best social media platform for producing ROI. Continue Reading...