Facebook’s New Algorithm - What Does It Mean for Your Business?

In 2012, YouTube made a big change to their algorithm. That change was prioritizing time watched over clicks. The goal of this significant change was to reward creators who made engaging videos instead of those who were simply good at crafting “clickbait” thumbnails.

Over the last year, Facebook has received a lot of negative press coverage. Much of this coverage related to concerns about Facebook’s influence on the latest US presidential election. There have also been concerns raised that the content many people are consuming on Facebook is making them less happy. Continue Reading...

Increase Online Revenue and Grow Your Brand with Facebook Advertising

Did you know that there are more than 1.5 billion people who use Facebook around the world? With that number projected to grow over the next two years, Facebook provides businesses with the opportunity to connect with their customers and build an online audience for their products.

Why Use Facebook?

With so many online users, advertising with Facebook ensures you have the opportunity to maximize the exposure of your brand, that’s why more than 3 million businesses use it to generate sales, drive conversions, and help build their audience. Because Facebook ads are designed to maximize limited space they’re perfect for all kinds of marketing from lead generation, attention driver campaigns, and even retargeting. Facebook ads have a proven model for success, that’s why more than 95% of social media marketers say it’s the best social media platform for producing ROI. Continue Reading...