Whether it’s your weekly newsletter or an email announcing a special promotion, the goal of most of the emails your business sends out is to get the recipients to click a link in the email and then take a specific action on your website.
The first step in this process is getting as many recipients as possible to open the marketing emails you send. Since there’s plenty of free information online about how to write great email subject lines, this post is going to focus on how to get people to click a link once they’ve opened your email.
Regardless of how well your current marketing emails are performing in terms of clickthroughs, here are seven different ways to increase that important metric: Continue Reading...
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