B2B vs B2C Marketing: What Sets Them Apart?

In order to grow, both business-to-business (B2B) and business-to-consumer (B2C) companies need marketing. While there is plenty of overlap between B2B and B2C marketing, being truly successful with either form of marketing requires several key elements.

To help ensure your company’s marketing is on the right track, we’re going to get to the root of B2B and B2C companies. We will then take a look at the specific marketing elements that are most important for each. Continue Reading...