5 Web Design Trends to Know About

 

The Internet is a place that’s always changing and evolving. As a business owner, you want to keep your website up to date. Not only is this important for potential customers’ perception of your business, but also to help with marketing. For example, as more searches have shifted to mobile devices, Google has adjusted their algorithm to reward sites that load quickly and work properly on those devices. Businesses that haven’t kept their sites up to date are missing out on a very important marketing channel.

Since the above issue is just one example of why web design trends matter a lot, we want to highlight five of the most notable:

Content-First

There was a time when many design trends revolved around utilizing lots of flashy elements to make sites highly interactive. While it’s still important to have an engaging design, huge platforms like Facebook have set people’s expectations with a modern but understated design. Since content is what people truly care about on social media, as well as when they visit individual websites, it’s important for the design to play a supporting role that makes it easy for content to be consumed on devices of all sizes.

Typography

In the past, it was often quite challenging to support anything other than very basic typography across different devices and operating systems. But thanks to advancements in technologies like CSS and web fonts, it’s now possible to create a consistent experience with custom fonts. By emphasizing typography, a business can establish strong brand recognition online.

Plenty of Color

As you may have noticed from what we’ve covered so far, a lot of the current trends in web design are driven by using fewer elements but making the most of everyone that is used. This can be seen in how color is being used. Instead of the muted palettes that became quite common several years ago, many current designs are using strategic pops of color to grab people’s attention and strengthen brand recognition.

Focus on Conversions

At Web Strategy Plus, we’ve always approached web design and development from the perspective of accomplishing business goals. More people are starting to understand the importance of using design as a conversion tool, which we’re very happy to see.

Storytelling

Given all the content that bombards people whenever they pull out their phone or open their laptop, it’s easy for marketing messages to get lost in the noise. One way that businesses are trying to combat this is using design as a way to weave compelling narratives throughout entire websites.

If going over the trends above reminded you that your business website is in need of an update, be sure to take a look at how we can help you execute a successful website redesign.

Original content source: https://www.webstrategyplus.com/5-web-design-trends-know-2017/

The Power of Social Media Marketing for Your Business

 

With the number of social media users worldwide expected to reach 3.09 billion by 2024, there’s no denying that businesses must take advantage of the power of social media marketing. Social media can be used to increase brand awareness, build relationships with customers, and generate leads. Let’s discuss why it is important for businesses to use social media marketing as part of their digital marketing strategies.

Reach a Wider Audience

Social media gives you access to a broader audience than other digital marketing strategies like email or SEO. It allows you to reach potential customers outside your current customer base and target them based on their interests and behaviors. You can also use targeted ads on these platforms that allow you to tailor your message to specific audiences, allowing you to identify potential customers more quickly and easily than ever before.

Develop Brand Awareness

Social media also gives you the opportunity to develop brand awareness in an engaging way. Through content such as blogs, videos, photos, and infographics, you can create content that resonates with your target audience and helps them remember your brand in a positive light. Furthermore, social media allows you to engage directly with customers through comments and messages—an invaluable opportunity for fostering relationships with existing clients and forming new ones with potential customers.

Generate Leads

Finally, one of the most powerful benefits of using social media is its ability to generate leads for your business. Through tactics such as lead magnets (free downloadable content) or incentive-based campaigns (such as discounts or giveaways), businesses are able to capture contact information from potential customers which can then be used for follow-up purposes such as email newsletters or sales calls. Additionally, using influencers or referral programs can further boost lead-generation efforts by helping businesses reach an even larger audience faster than they would without these tools.

Social media has become an integral part of any digital marketing strategy due to its ability to reach a wide audience at scale while also providing opportunities for building relationships with existing customers and generating leads from new ones. By taking full advantage of all that social media has to offer, companies can ensure that they stay at the top of their game when it comes to digital marketing success—and reap the rewards that come along with it!

Are you ready to get started with your social media marketing strategy? Contact us today for a free consultation!

Main source of article: https://www.webstrategyplus.com/the-power-of-social-media-marketing-for-your-business/