Tuesday, 14 March 2017

What Can You Do About a Lackluster Business Website?

If your business has a website but it's failing to attract any new customers, you may feel at times like you don't even have a website. Although it's very frustrating to be in this position, the good news is your site doesn't have to remain a source of stress. Instead, the right website development company can help you transform it into a great marketing channel.

Since you may be wondering what exactly can transform a lackluster business website into a great one, we want to cover several different examples:

Mobile Friendly

One of the biggest shifts over the last five years has been how many people use a phone or tablet as their primary way to get online. Because laptops and desktops are no longer the default devices used to get online, it's essential for a business website to look great and function well on smaller screens. By working with a website redesign company, you'll be able to get a responsive design for your site. This type of design will instantly adapt your site to any size of screen that it's loaded on.

Calls to Action

Another issue that plagues plenty of business websites is a lack of focus. It's important for a website to have a focused flow that takes visitors through a sales process. After introducing them to what the business is all about, you're going to want to get them to buy or at least enter their email address. Adding the right calls to action throughout a site will help accomplish this very important goal.

Loads Fast

It wasn't all that long ago when people were used to having to wait many seconds or even minutes for a website to load. However, Internet speeds have dramatically increased over the years, which means people no longer have that kind of patience. If a site takes more than a few seconds to load, the majority of people are going to leave it. On top of that, Google wants to deliver a great experience to its users, which means that speed has become one of the top factors its algorithm takes into account when ranking sites.

Great Content

When someone comes to your website, you want to be sure that there's compelling content for them to read. Content is also essential for ranking well in Google. Even though it can be overwhelming to figure out what content you need and then create it, working with an experienced team will make this process surprisingly easy.

So if you want to transform your website by making it mobile friendly, using the right calls to action, ensuring it loads fast and filling it with great content, you need a reliable website designing service. That's why you should take a look at the redesign services offered by Web Strategy Plus and then contact us for a free consultation.

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