How to Produce High Quality Content People Will Share

Are you looking to create high quality content people will share? Ask yourself, would I share this? Better yet, you can ask someone in your target audience what they’re interested in learning more about. If your content is deemed useful, inspirational or entertaining it’s going to get shared - and if it’s really good, it can spread like wildfire. Be sure you define a clear purpose for each piece of content you produce and stay focused. Continue Reading...

5 Tips for Social Media Content Creation

Here we have listed the top 5 tips for social media content creation; such as - be relevant, be different, be careful with your posting strategy, be current, and be grateful.

1) Be relevant. Make sure you have a good mix of content types. For example, call-to-actions with non commercial posts, contests, industry news etc. 80% of your content has to focus on your fans’ needs and interests and 20% should promote your brand. Continue Reading...

Why Every Business Needs an SSL Certificate

Cybersecurity is more important than ever. Why do SSL certificates matter? Google rolled out a plan last year with the introduction of Chrome 68 to start marking websites as unsafe that do not have an active SSL (Secure Sockets Layers) certificate.

Websites viewed in Chrome that have not been secured with HTTPS encryption will be labeled with the above warning in the URL browser bar to alert users that their information might not be protected. Continue Reading...

Increase Online Revenue and Grow Your Brand with Facebook Advertising

Did you know that there are more than 1.5 billion people who use Facebook around the world? With that number projected to grow over the next two years, Facebook provides businesses with the opportunity to connect with their customers and build an online audience for their products.

Why Use Facebook?

With so many online users, advertising with Facebook ensures you have the opportunity to maximize the exposure of your brand, that’s why more than 3 million businesses use it to generate sales, drive conversions, and help build their audience. Because Facebook ads are designed to maximize limited space they’re perfect for all kinds of marketing from lead generation, attention driver campaigns, and even retargeting. Facebook ads have a proven model for success, that’s why more than 95% of social media marketers say it’s the best social media platform for producing ROI. Continue Reading...

5 Common Misconceptions About SEO

In today’s world of digital marketing, SEO plays a vital role in helping you reach your target audiences and build a strong online presence. Keeping up to date with the latest SEO practices and information is vital to the success of your online campaigns, but with so much material available it’s easy for misconceptions to be passed off as “expert advice.”

1. You Don’t Have to Worry About Keyword Research

Keyword research is still a vital part of digital marketing, and ignoring the importance of keywords can be dangerous. So can keyword stuffing. Continue Reading...

Does Cold Calling Generate Leads?

If you’re looking to boost your sales and help grow your business, conventional wisdom may lead you to believe that cold calling is the best approach for generating leads. While cold calling may have been the traditional approach to acquiring new clients and generating sales, studies show that this practice is ineffective and obsolete.

According to the Harvard Business Review, cold calling is ineffective 90 percent of the time. The success rate of this approach is steadily declining as recent studies show that only 2 percent of cold calls actually result in a meeting. Based on these numbers, a successful sales person with 0.3 percent booking rate and a win rate of 20 percent would have to make 6,264 calls to make just four sales! Continue Reading...