Why Your Business Should Consider a Pay Per Click Campaign

When businesses think of strategies like social media marketing or SEO, they often think of them as all or nothing propositions. While it’s easy to understand why this mindset is so common, the reality of online marketing is that the best results generally come from utilizing multiple channels at the same time.

The Internet is a very busy place. Because there’s so much happening online, people’s attention is constantly being pulled in a dozen different directions. That’s why it’s usually not realistic to think that people are going to come across your business one time and immediately become a customer. Continue Reading...

5 Killer Content Marketing Strategies That Engage Mobile Readers

When people go online, there’s a good chance they’re doing it from a mobile device. Whether it’s on their phone while they’re out or using a tablet from the comfort of their couch, these devices are changing the way people of all ages interact with online content. What’s interesting about this behavior is it may not always be mirrored by the people creating the content that’s so often consumed on mobile devices.

Many content creators prefer to use laptops or even dual monitors as they create content that will be published online. While there’s nothing wrong with that type of workflow, it is important for creators and businesses to remember that the content they publish may be accessed on small screens with slower mobile connections. Continue Reading...

The 4 Best Social Media Marketing Tactics Businesses Need to Know

Over the last few years, social media marketing has gone from a practice that many people questioned the effectiveness of to something that businesses of all sizes view as essential. But just like other online strategies such as SEO, knowing that social media marketing is important doesn’t make it easy. Given that large platforms like Facebook and Instagram continue to change their algorithms, many businesses struggle to use their social reach to connect with the types of prospects they care about.

If you’re committed to finding success with social media marketing but aren’t sure where to focus your attention, we’ve put together the top four social media marketing tactics that will help you thrive: Continue Reading...

Facebook’s New Algorithm - What Does It Mean for Your Business?

In 2012, YouTube made a big change to their algorithm. That change was prioritizing time watched over clicks. The goal of this significant change was to reward creators who made engaging videos instead of those who were simply good at crafting “clickbait” thumbnails.

Over the last year, Facebook has received a lot of negative press coverage. Much of this coverage related to concerns about Facebook’s influence on the latest US presidential election. There have also been concerns raised that the content many people are consuming on Facebook is making them less happy. Continue Reading...

4 Essential Tips for Effective Social Media Marketing

Although people are spending more time than ever on social media, that doesn’t mean reaching potential customers through social media marketing is easy. The reason it’s actually quite challenging for a business to stand out on any social platform is there’s a lot of noise and competition. Since publishers and businesses across countless industries have realized the opportunity that social media presents, simply posting a few links every now and then on a profile isn’t going to generate meaningful traction.

If you want to get real results from social media marketing, it’s important to take a strategic approach. That’s why we want to share four tips that can help you maximize the effectiveness of the time you put into social media: Continue Reading...

Instagram Marketing - The 5 Tips You Need to Know

Although Instagram is by no means a new social media network, its popularity has really exploded over the last couple of years. While the visual nature of Instagram makes it a no-brainer for fashion brands and other companies that sell products, this channel can also work great for countless other companies as well. From SaaS tools to service providers, the key to making Instagram a viable marketing channel is understanding what users want to see and how to connect with a target audience. So with those goals in mind, we want to cover five tips that will put your Instagram marketing on the fast track: Continue Reading...